ISSN 2394-5125
 

Research Article 


THE ROLE OF MEDIATING VARIABLES OF EMOTIONAL AND EPISTEMIC VALUES: A CASE STUDY OF VIETNAM

Ngo Ngoc Minh, Nguyen Duc Loc.

Abstract
The purpose of this paper is to determine the effect of symbolic risk consumption on e-word of mouth (EWOM) with emotional value and epistemic value as mediating variables. The population are visitors who carried out adventure activities in Vietnam, with 365 tourists as the sample. Hypotheses are tested using structural equation modeling. The results show that the epistemic value has the most dominant influence on EWOM activities while self-risk consumption does not have an impact, however, it has the most impact on the experience value perceived by tourists.

Key words: symbolic, experience, value, epistemic, emotional.


 
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Pubmed Style

Ngo Ngoc Minh, Nguyen Duc Loc. THE ROLE OF MEDIATING VARIABLES OF EMOTIONAL AND EPISTEMIC VALUES: A CASE STUDY OF VIETNAM. JCR. 2020; 7(19): 1967-1974. doi:10.31838/jcr.07.19.239


Web Style

Ngo Ngoc Minh, Nguyen Duc Loc. THE ROLE OF MEDIATING VARIABLES OF EMOTIONAL AND EPISTEMIC VALUES: A CASE STUDY OF VIETNAM. http://www.jcreview.com/?mno=108242 [Access: September 15, 2020]. doi:10.31838/jcr.07.19.239


AMA (American Medical Association) Style

Ngo Ngoc Minh, Nguyen Duc Loc. THE ROLE OF MEDIATING VARIABLES OF EMOTIONAL AND EPISTEMIC VALUES: A CASE STUDY OF VIETNAM. JCR. 2020; 7(19): 1967-1974. doi:10.31838/jcr.07.19.239



Vancouver/ICMJE Style

Ngo Ngoc Minh, Nguyen Duc Loc. THE ROLE OF MEDIATING VARIABLES OF EMOTIONAL AND EPISTEMIC VALUES: A CASE STUDY OF VIETNAM. JCR. (2020), [cited September 15, 2020]; 7(19): 1967-1974. doi:10.31838/jcr.07.19.239



Harvard Style

Ngo Ngoc Minh, Nguyen Duc Loc (2020) THE ROLE OF MEDIATING VARIABLES OF EMOTIONAL AND EPISTEMIC VALUES: A CASE STUDY OF VIETNAM. JCR, 7 (19), 1967-1974. doi:10.31838/jcr.07.19.239



Turabian Style

Ngo Ngoc Minh, Nguyen Duc Loc. 2020. THE ROLE OF MEDIATING VARIABLES OF EMOTIONAL AND EPISTEMIC VALUES: A CASE STUDY OF VIETNAM. Journal of Critical Reviews, 7 (19), 1967-1974. doi:10.31838/jcr.07.19.239



Chicago Style

Ngo Ngoc Minh, Nguyen Duc Loc. "THE ROLE OF MEDIATING VARIABLES OF EMOTIONAL AND EPISTEMIC VALUES: A CASE STUDY OF VIETNAM." Journal of Critical Reviews 7 (2020), 1967-1974. doi:10.31838/jcr.07.19.239



MLA (The Modern Language Association) Style

Ngo Ngoc Minh, Nguyen Duc Loc. "THE ROLE OF MEDIATING VARIABLES OF EMOTIONAL AND EPISTEMIC VALUES: A CASE STUDY OF VIETNAM." Journal of Critical Reviews 7.19 (2020), 1967-1974. Print. doi:10.31838/jcr.07.19.239



APA (American Psychological Association) Style

Ngo Ngoc Minh, Nguyen Duc Loc (2020) THE ROLE OF MEDIATING VARIABLES OF EMOTIONAL AND EPISTEMIC VALUES: A CASE STUDY OF VIETNAM. Journal of Critical Reviews, 7 (19), 1967-1974. doi:10.31838/jcr.07.19.239