ISSN 2394-5125
 

Research Article 


THE ROLE OF MEDIATING VARIABLES OF EMOTIONAL AND EPISTEMIC VALUES: A CASE STUDY OF VIETNAM

Ngo Ngoc Minh, Nguyen Duc Loc.

Abstract
The purpose of this paper is to determine the effect of symbolic risk consumption on e-word of mouth (EWOM) with emotional value and epistemic value as mediating variables. The population are visitors who carried out adventure activities in Vietnam, with 365 tourists as the sample. Hypotheses are tested using structural equation modeling. The results show that the epistemic value has the most dominant influence on EWOM activities while self-risk consumption does not have an impact, however, it has the most impact on the experience value perceived by tourists.

Key words: symbolic, experience, value, epistemic, emotional.


 
ARTICLE TOOLS
Abstract
PDF Fulltext
How to cite this articleHow to cite this article
Citation Tools
Related Records
 Articles by Ngo Ngoc Minh
Articles by Nguyen Duc Loc
on Google
on Google Scholar


How to Cite this Article
Pubmed Style

Ngo Ngoc Minh, Nguyen Duc Loc. THE ROLE OF MEDIATING VARIABLES OF EMOTIONAL AND EPISTEMIC VALUES: A CASE STUDY OF VIETNAM. JCR. 2020; 7(19): 1967-1974. doi:10.31838/jcr.07.19.239


Web Style

Ngo Ngoc Minh, Nguyen Duc Loc. THE ROLE OF MEDIATING VARIABLES OF EMOTIONAL AND EPISTEMIC VALUES: A CASE STUDY OF VIETNAM. http://www.jcreview.com/?mno=108242 [Access: July 22, 2020]. doi:10.31838/jcr.07.19.239


AMA (American Medical Association) Style

Ngo Ngoc Minh, Nguyen Duc Loc. THE ROLE OF MEDIATING VARIABLES OF EMOTIONAL AND EPISTEMIC VALUES: A CASE STUDY OF VIETNAM. JCR. 2020; 7(19): 1967-1974. doi:10.31838/jcr.07.19.239



Vancouver/ICMJE Style

Ngo Ngoc Minh, Nguyen Duc Loc. THE ROLE OF MEDIATING VARIABLES OF EMOTIONAL AND EPISTEMIC VALUES: A CASE STUDY OF VIETNAM. JCR. (2020), [cited July 22, 2020]; 7(19): 1967-1974. doi:10.31838/jcr.07.19.239



Harvard Style

Ngo Ngoc Minh, Nguyen Duc Loc (2020) THE ROLE OF MEDIATING VARIABLES OF EMOTIONAL AND EPISTEMIC VALUES: A CASE STUDY OF VIETNAM. JCR, 7 (19), 1967-1974. doi:10.31838/jcr.07.19.239



Turabian Style

Ngo Ngoc Minh, Nguyen Duc Loc. 2020. THE ROLE OF MEDIATING VARIABLES OF EMOTIONAL AND EPISTEMIC VALUES: A CASE STUDY OF VIETNAM. Journal of Critical Reviews, 7 (19), 1967-1974. doi:10.31838/jcr.07.19.239



Chicago Style

Ngo Ngoc Minh, Nguyen Duc Loc. "THE ROLE OF MEDIATING VARIABLES OF EMOTIONAL AND EPISTEMIC VALUES: A CASE STUDY OF VIETNAM." Journal of Critical Reviews 7 (2020), 1967-1974. doi:10.31838/jcr.07.19.239



MLA (The Modern Language Association) Style

Ngo Ngoc Minh, Nguyen Duc Loc. "THE ROLE OF MEDIATING VARIABLES OF EMOTIONAL AND EPISTEMIC VALUES: A CASE STUDY OF VIETNAM." Journal of Critical Reviews 7.19 (2020), 1967-1974. Print. doi:10.31838/jcr.07.19.239



APA (American Psychological Association) Style

Ngo Ngoc Minh, Nguyen Duc Loc (2020) THE ROLE OF MEDIATING VARIABLES OF EMOTIONAL AND EPISTEMIC VALUES: A CASE STUDY OF VIETNAM. Journal of Critical Reviews, 7 (19), 1967-1974. doi:10.31838/jcr.07.19.239





Most Viewed Articles
  • ANALYTICAL RESULTS OF SLOPE FAILURE AND EFFECTIVE USE OF FLYCAM DATA: A CASE STUDY FROM KM 11 TO KM 13 ON THE 3B HIGHWAY, BACKAN PROVINCE OF VIETNAM
    VIETHA NGUYEN, HONGTHINH PHI, TRUONGTHANH PHI*
    JCR. 2020; 7(1): 1-5
    » Abstract » doi: 10.22159/jcr.07.01.01

  • ZOOTHERAPY AMONG THE ETHNIC GROUPS OF NORTH EASTERN REGION OF INDIA-A CRITICAL REVIEW
    KHIROD SANKAR DAS, SUDIPTA CHOUDHURY, K. CHANREILA L. NONGLAIT
    JCR. 2017; 4(2): 1-9
    » Abstract » doi: 10.22159/jcr.2017v4i2.14698

  • CADMIUM NANOPARTICLES AND ITS TOXICITY
    RAJNISH GUPTA
    JCR. 2019; 6(5): 1-7
    » Abstract » doi: 10.22159/jcr.2019v6i5.34073

  • RECENT THERAPEUTIC PROGRESS OF CHALCONE SCAFFOLD BEARING COMPOUNDS AS PROSPECTIVE ANTI-GOUT CANDIDATES
    DEBARSHI KAR MAHAPATRA, VIVEK ASATI, SANJAY KUMAR BHARTI
    JCR. 2019; 6(1): 1-5
    » Abstract » doi: 10.22159/jcr.2019v6i1.31760

  • ADVANCES OF HYDRAZONE LINKER IN POLYMERIC DRUG DELIVERY
    SHIVSHANKAR R. MANE
    JCR. 2019; 6(2): 1-4
    » Abstract » doi: 10.22159/jcr.2019v6i2.31833

  • Most Downloaded
  • CADMIUM NANOPARTICLES AND ITS TOXICITY
    RAJNISH GUPTA
    JCR. 2019; 6(5): 1-7
    » Abstract » doi: 10.22159/jcr.2019v6i5.34073

  • Multi Drug Resistance in Cancer Therapy-An Overview
    HARISH KADKOL, VIKAS JAIN, AMIT B PATIL*
    JCR. 2019; 6(6): 1-6
    » Abstract » doi: 10.22159/jcr.2019v6i6.35673

  • AN OVERVIEW ON MEDICINAL PLANTS FOR THE TREATMENT OF ACNE
    D. MANOGNA REDDY, VIKAS JAIN
    JCR. 2019; 6(6): 7-14
    » Abstract » doi: 10.22159/jcr.2019v6i6.35696

  • QUANTITATIVE ANALYSIS OF BIOLOGICAL NITROGEN FIXATION IN VARIOUS MODELS OF LEGUMES AND THE FACTORS INFLUENCING THE PROCESS: A REVIEW
    SAMEER SHARMA, ANIKET MALAGE, SIBI G.
    JCR. 2019; 6(6): 24-28
    » Abstract » doi: 10.22159/jcr.2019v6i6.35637

  • ANALYTICAL RESULTS OF SLOPE FAILURE AND EFFECTIVE USE OF FLYCAM DATA: A CASE STUDY FROM KM 11 TO KM 13 ON THE 3B HIGHWAY, BACKAN PROVINCE OF VIETNAM
    VIETHA NGUYEN, HONGTHINH PHI, TRUONGTHANH PHI*
    JCR. 2020; 7(1): 1-5
    » Abstract » doi: 10.22159/jcr.07.01.01

  • Most Cited Articles
  • ZOOTHERAPY AMONG THE ETHNIC GROUPS OF NORTH EASTERN REGION OF INDIA-A CRITICAL REVIEW
    KHIROD SANKAR DAS, SUDIPTA CHOUDHURY, K. CHANREILA L. NONGLAIT
    JCR. 2017; 4(2): 1-9
    » Abstract » doi: 10.22159/jcr.2017v4i2.14698
    Cited : 1 time [Click to see citing article]