ISSN 2394-5125
 

Research Article 


FACTORS INFLUENCING THE CONSUMER FOR CHOOSING CAUSE RELATED MARKETING ON FMCG PRODUCT

Dr.Shibi.B, Mrs. Manju Malathy.

Abstract
Behaviour of consumers plays a vital position in marketing the FMCG utilized by purchasers
and,O9YHBVVCFHJFDRTFDDDDFFGGFSSFGGFFSEWRT it depends on various factors. Within the current era
of globalization, the customer desires and tastes are converting over time. Undeniably, the short transferring
customer items (FMCG) is contributing excessive to the increase of Indian GDP. It's far necessary for marketers to
learn about the factors that are affecting the behaviour of purchasers in buying rapid transferring patron items. The
main cause of this paper is to discover the factors which might be affecting the buying behaviour of consumers in
purchasing fast moving client goods. It was determined that the behaviour of clients vary through Prucem quality,
availability of services charge, promoting, product and physiological factors. But, the effect of those elements
affecting the decision of clients could range from one product to any other.

Key words: Price, Promotion, attractiveness, etc.,


 
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Pubmed Style

Dr.Shibi.B, Mrs. Manju Malathy. FACTORS INFLUENCING THE CONSUMER FOR CHOOSING CAUSE RELATED MARKETING ON FMCG PRODUCT. JCR. 2020; 7(19): 2059-2067. doi:10.31838/jcr.07.19.249


Web Style

Dr.Shibi.B, Mrs. Manju Malathy. FACTORS INFLUENCING THE CONSUMER FOR CHOOSING CAUSE RELATED MARKETING ON FMCG PRODUCT. http://www.jcreview.com/?mno=114785 [Access: September 14, 2020]. doi:10.31838/jcr.07.19.249


AMA (American Medical Association) Style

Dr.Shibi.B, Mrs. Manju Malathy. FACTORS INFLUENCING THE CONSUMER FOR CHOOSING CAUSE RELATED MARKETING ON FMCG PRODUCT. JCR. 2020; 7(19): 2059-2067. doi:10.31838/jcr.07.19.249



Vancouver/ICMJE Style

Dr.Shibi.B, Mrs. Manju Malathy. FACTORS INFLUENCING THE CONSUMER FOR CHOOSING CAUSE RELATED MARKETING ON FMCG PRODUCT. JCR. (2020), [cited September 14, 2020]; 7(19): 2059-2067. doi:10.31838/jcr.07.19.249



Harvard Style

Dr.Shibi.B, Mrs. Manju Malathy (2020) FACTORS INFLUENCING THE CONSUMER FOR CHOOSING CAUSE RELATED MARKETING ON FMCG PRODUCT. JCR, 7 (19), 2059-2067. doi:10.31838/jcr.07.19.249



Turabian Style

Dr.Shibi.B, Mrs. Manju Malathy. 2020. FACTORS INFLUENCING THE CONSUMER FOR CHOOSING CAUSE RELATED MARKETING ON FMCG PRODUCT. Journal of Critical Reviews, 7 (19), 2059-2067. doi:10.31838/jcr.07.19.249



Chicago Style

Dr.Shibi.B, Mrs. Manju Malathy. "FACTORS INFLUENCING THE CONSUMER FOR CHOOSING CAUSE RELATED MARKETING ON FMCG PRODUCT." Journal of Critical Reviews 7 (2020), 2059-2067. doi:10.31838/jcr.07.19.249



MLA (The Modern Language Association) Style

Dr.Shibi.B, Mrs. Manju Malathy. "FACTORS INFLUENCING THE CONSUMER FOR CHOOSING CAUSE RELATED MARKETING ON FMCG PRODUCT." Journal of Critical Reviews 7.19 (2020), 2059-2067. Print. doi:10.31838/jcr.07.19.249



APA (American Psychological Association) Style

Dr.Shibi.B, Mrs. Manju Malathy (2020) FACTORS INFLUENCING THE CONSUMER FOR CHOOSING CAUSE RELATED MARKETING ON FMCG PRODUCT. Journal of Critical Reviews, 7 (19), 2059-2067. doi:10.31838/jcr.07.19.249