ISSN 2394-5125
 

Research Article 


FACTORS INFLUENCING THE ONLINE PURCHASE INTENTION OF MOVIE TICKET. THE MEDIATING EFFECT OF TRUST AND PERCEIVED USEFULNESS

Chong Wan, Amran Harun, Noor Aslinda Abu Seman, Siti Aisyah Mustafa, Umi Kartini Rashid and Nur Aniza Quantaniah Mohd Jusoh.

Abstract
The purpose of this study is to determine the factors that influence online purchase intention of
movie ticket among Malaysians. Over the years, trust has been identified in the literature as a hinder factor that
prevents consumers from shopping online. However, perceived ease of use (PEOU) and perceived usefulness
(PU) which are derived from Technology Acceptance Model (TAM) are found to have a significant influence on
consumers’ online purchase intention. Therefore this study will integrate Trust and TAM model to investigate
how they may influence online buying intention of movie ticket. This study was conducted using questionnaire
as the instrument and distributed through internet. A total of 150 usable questionnaires were received from
respondents aged between 18 to 34 years old. Results indicated all the hypotheses were confirmed to be
significant. Trust was found to have a mediating effect towards the relationship between structural assurances,
knowledge-based familiarity and behavioural purchase intention. Similarly, Perceived Usefulness also found to
have a mediating effect towards the relationship between Perceived Ease of Use and behavioural Purchase
Intention. The findings of this study are expected to assist marketers in gaining a better understanding about the
important factors with regards to consumer behaviour towards purchasing a movie ticket via online thus
allowing them to develop a more effective strategy to increase the numbers of online movie ticket purchasers.

Key words: Structural assurances, knowledge-based familiarity, behavioural intention, perceived ease of use, perceived usefulness, trust


 
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How to Cite this Article
Pubmed Style

Chong Wan, Amran Harun, Noor Aslinda Abu Seman, Siti Aisyah Mustafa, Umi Kartini Rashid and Nur Aniza Quantaniah Mohd Jusoh. FACTORS INFLUENCING THE ONLINE PURCHASE INTENTION OF MOVIE TICKET. THE MEDIATING EFFECT OF TRUST AND PERCEIVED USEFULNESS. JCR. 2020; 7(19): 2081-2094. doi:10.31838/jcr.07.19.251


Web Style

Chong Wan, Amran Harun, Noor Aslinda Abu Seman, Siti Aisyah Mustafa, Umi Kartini Rashid and Nur Aniza Quantaniah Mohd Jusoh. FACTORS INFLUENCING THE ONLINE PURCHASE INTENTION OF MOVIE TICKET. THE MEDIATING EFFECT OF TRUST AND PERCEIVED USEFULNESS. http://www.jcreview.com/?mno=114787 [Access: September 15, 2020]. doi:10.31838/jcr.07.19.251


AMA (American Medical Association) Style

Chong Wan, Amran Harun, Noor Aslinda Abu Seman, Siti Aisyah Mustafa, Umi Kartini Rashid and Nur Aniza Quantaniah Mohd Jusoh. FACTORS INFLUENCING THE ONLINE PURCHASE INTENTION OF MOVIE TICKET. THE MEDIATING EFFECT OF TRUST AND PERCEIVED USEFULNESS. JCR. 2020; 7(19): 2081-2094. doi:10.31838/jcr.07.19.251



Vancouver/ICMJE Style

Chong Wan, Amran Harun, Noor Aslinda Abu Seman, Siti Aisyah Mustafa, Umi Kartini Rashid and Nur Aniza Quantaniah Mohd Jusoh. FACTORS INFLUENCING THE ONLINE PURCHASE INTENTION OF MOVIE TICKET. THE MEDIATING EFFECT OF TRUST AND PERCEIVED USEFULNESS. JCR. (2020), [cited September 15, 2020]; 7(19): 2081-2094. doi:10.31838/jcr.07.19.251



Harvard Style

Chong Wan, Amran Harun, Noor Aslinda Abu Seman, Siti Aisyah Mustafa, Umi Kartini Rashid and Nur Aniza Quantaniah Mohd Jusoh (2020) FACTORS INFLUENCING THE ONLINE PURCHASE INTENTION OF MOVIE TICKET. THE MEDIATING EFFECT OF TRUST AND PERCEIVED USEFULNESS. JCR, 7 (19), 2081-2094. doi:10.31838/jcr.07.19.251



Turabian Style

Chong Wan, Amran Harun, Noor Aslinda Abu Seman, Siti Aisyah Mustafa, Umi Kartini Rashid and Nur Aniza Quantaniah Mohd Jusoh. 2020. FACTORS INFLUENCING THE ONLINE PURCHASE INTENTION OF MOVIE TICKET. THE MEDIATING EFFECT OF TRUST AND PERCEIVED USEFULNESS. Journal of Critical Reviews, 7 (19), 2081-2094. doi:10.31838/jcr.07.19.251



Chicago Style

Chong Wan, Amran Harun, Noor Aslinda Abu Seman, Siti Aisyah Mustafa, Umi Kartini Rashid and Nur Aniza Quantaniah Mohd Jusoh. "FACTORS INFLUENCING THE ONLINE PURCHASE INTENTION OF MOVIE TICKET. THE MEDIATING EFFECT OF TRUST AND PERCEIVED USEFULNESS." Journal of Critical Reviews 7 (2020), 2081-2094. doi:10.31838/jcr.07.19.251



MLA (The Modern Language Association) Style

Chong Wan, Amran Harun, Noor Aslinda Abu Seman, Siti Aisyah Mustafa, Umi Kartini Rashid and Nur Aniza Quantaniah Mohd Jusoh. "FACTORS INFLUENCING THE ONLINE PURCHASE INTENTION OF MOVIE TICKET. THE MEDIATING EFFECT OF TRUST AND PERCEIVED USEFULNESS." Journal of Critical Reviews 7.19 (2020), 2081-2094. Print. doi:10.31838/jcr.07.19.251



APA (American Psychological Association) Style

Chong Wan, Amran Harun, Noor Aslinda Abu Seman, Siti Aisyah Mustafa, Umi Kartini Rashid and Nur Aniza Quantaniah Mohd Jusoh (2020) FACTORS INFLUENCING THE ONLINE PURCHASE INTENTION OF MOVIE TICKET. THE MEDIATING EFFECT OF TRUST AND PERCEIVED USEFULNESS. Journal of Critical Reviews, 7 (19), 2081-2094. doi:10.31838/jcr.07.19.251