ISSN 2394-5125
 

Research Article 


FACTORS INFLUENCING THE ONLINE PURCHASE INTENTION OF MOVIE TICKET. THE MEDIATING EFFECT OF TRUST AND PERCEIVED USEFULNESS

Chong Wan, Amran Harun, Noor Aslinda Abu Seman, Siti Aisyah Mustafa, Umi Kartini Rashid and Nur Aniza Quantaniah Mohd Jusoh.

Abstract
The purpose of this study is to determine the factors that influence online purchase intention of
movie ticket among Malaysians. Over the years, trust has been identified in the literature as a hinder factor that
prevents consumers from shopping online. However, perceived ease of use (PEOU) and perceived usefulness
(PU) which are derived from Technology Acceptance Model (TAM) are found to have a significant influence on
consumers’ online purchase intention. Therefore this study will integrate Trust and TAM model to investigate
how they may influence online buying intention of movie ticket. This study was conducted using questionnaire
as the instrument and distributed through internet. A total of 150 usable questionnaires were received from
respondents aged between 18 to 34 years old. Results indicated all the hypotheses were confirmed to be
significant. Trust was found to have a mediating effect towards the relationship between structural assurances,
knowledge-based familiarity and behavioural purchase intention. Similarly, Perceived Usefulness also found to
have a mediating effect towards the relationship between Perceived Ease of Use and behavioural Purchase
Intention. The findings of this study are expected to assist marketers in gaining a better understanding about the
important factors with regards to consumer behaviour towards purchasing a movie ticket via online thus
allowing them to develop a more effective strategy to increase the numbers of online movie ticket purchasers.

Key words: Structural assurances, knowledge-based familiarity, behavioural intention, perceived ease of use, perceived usefulness, trust


 
ARTICLE TOOLS
Abstract
PDF Fulltext
How to cite this articleHow to cite this article
Citation Tools
Related Records
 Articles by Chong Wan
Articles by Amran Harun
Articles by Noor Aslinda Abu Seman
Articles by Siti Aisyah Mustafa
Articles by Umi Kartini Rashid and Nur Aniza Quantaniah Mohd Jusoh
on Google
on Google Scholar


How to Cite this Article
Pubmed Style

Chong Wan, Amran Harun, Noor Aslinda Abu Seman, Siti Aisyah Mustafa, Umi Kartini Rashid and Nur Aniza Quantaniah Mohd Jusoh. FACTORS INFLUENCING THE ONLINE PURCHASE INTENTION OF MOVIE TICKET. THE MEDIATING EFFECT OF TRUST AND PERCEIVED USEFULNESS. JCR. 2020; 7(19): 2081-2094. doi:10.31838/jcr.07.19.251


Web Style

Chong Wan, Amran Harun, Noor Aslinda Abu Seman, Siti Aisyah Mustafa, Umi Kartini Rashid and Nur Aniza Quantaniah Mohd Jusoh. FACTORS INFLUENCING THE ONLINE PURCHASE INTENTION OF MOVIE TICKET. THE MEDIATING EFFECT OF TRUST AND PERCEIVED USEFULNESS. http://www.jcreview.com/?mno=114787 [Access: July 30, 2020]. doi:10.31838/jcr.07.19.251


AMA (American Medical Association) Style

Chong Wan, Amran Harun, Noor Aslinda Abu Seman, Siti Aisyah Mustafa, Umi Kartini Rashid and Nur Aniza Quantaniah Mohd Jusoh. FACTORS INFLUENCING THE ONLINE PURCHASE INTENTION OF MOVIE TICKET. THE MEDIATING EFFECT OF TRUST AND PERCEIVED USEFULNESS. JCR. 2020; 7(19): 2081-2094. doi:10.31838/jcr.07.19.251



Vancouver/ICMJE Style

Chong Wan, Amran Harun, Noor Aslinda Abu Seman, Siti Aisyah Mustafa, Umi Kartini Rashid and Nur Aniza Quantaniah Mohd Jusoh. FACTORS INFLUENCING THE ONLINE PURCHASE INTENTION OF MOVIE TICKET. THE MEDIATING EFFECT OF TRUST AND PERCEIVED USEFULNESS. JCR. (2020), [cited July 30, 2020]; 7(19): 2081-2094. doi:10.31838/jcr.07.19.251



Harvard Style

Chong Wan, Amran Harun, Noor Aslinda Abu Seman, Siti Aisyah Mustafa, Umi Kartini Rashid and Nur Aniza Quantaniah Mohd Jusoh (2020) FACTORS INFLUENCING THE ONLINE PURCHASE INTENTION OF MOVIE TICKET. THE MEDIATING EFFECT OF TRUST AND PERCEIVED USEFULNESS. JCR, 7 (19), 2081-2094. doi:10.31838/jcr.07.19.251



Turabian Style

Chong Wan, Amran Harun, Noor Aslinda Abu Seman, Siti Aisyah Mustafa, Umi Kartini Rashid and Nur Aniza Quantaniah Mohd Jusoh. 2020. FACTORS INFLUENCING THE ONLINE PURCHASE INTENTION OF MOVIE TICKET. THE MEDIATING EFFECT OF TRUST AND PERCEIVED USEFULNESS. Journal of Critical Reviews, 7 (19), 2081-2094. doi:10.31838/jcr.07.19.251



Chicago Style

Chong Wan, Amran Harun, Noor Aslinda Abu Seman, Siti Aisyah Mustafa, Umi Kartini Rashid and Nur Aniza Quantaniah Mohd Jusoh. "FACTORS INFLUENCING THE ONLINE PURCHASE INTENTION OF MOVIE TICKET. THE MEDIATING EFFECT OF TRUST AND PERCEIVED USEFULNESS." Journal of Critical Reviews 7 (2020), 2081-2094. doi:10.31838/jcr.07.19.251



MLA (The Modern Language Association) Style

Chong Wan, Amran Harun, Noor Aslinda Abu Seman, Siti Aisyah Mustafa, Umi Kartini Rashid and Nur Aniza Quantaniah Mohd Jusoh. "FACTORS INFLUENCING THE ONLINE PURCHASE INTENTION OF MOVIE TICKET. THE MEDIATING EFFECT OF TRUST AND PERCEIVED USEFULNESS." Journal of Critical Reviews 7.19 (2020), 2081-2094. Print. doi:10.31838/jcr.07.19.251



APA (American Psychological Association) Style

Chong Wan, Amran Harun, Noor Aslinda Abu Seman, Siti Aisyah Mustafa, Umi Kartini Rashid and Nur Aniza Quantaniah Mohd Jusoh (2020) FACTORS INFLUENCING THE ONLINE PURCHASE INTENTION OF MOVIE TICKET. THE MEDIATING EFFECT OF TRUST AND PERCEIVED USEFULNESS. Journal of Critical Reviews, 7 (19), 2081-2094. doi:10.31838/jcr.07.19.251





Most Viewed Articles
  • ANALYTICAL RESULTS OF SLOPE FAILURE AND EFFECTIVE USE OF FLYCAM DATA: A CASE STUDY FROM KM 11 TO KM 13 ON THE 3B HIGHWAY, BACKAN PROVINCE OF VIETNAM
    VIETHA NGUYEN, HONGTHINH PHI, TRUONGTHANH PHI*
    JCR. 2020; 7(1): 1-5
    » Abstract » doi: 10.22159/jcr.07.01.01

  • ZOOTHERAPY AMONG THE ETHNIC GROUPS OF NORTH EASTERN REGION OF INDIA-A CRITICAL REVIEW
    KHIROD SANKAR DAS, SUDIPTA CHOUDHURY, K. CHANREILA L. NONGLAIT
    JCR. 2017; 4(2): 1-9
    » Abstract » doi: 10.22159/jcr.2017v4i2.14698

  • CADMIUM NANOPARTICLES AND ITS TOXICITY
    RAJNISH GUPTA
    JCR. 2019; 6(5): 1-7
    » Abstract » doi: 10.22159/jcr.2019v6i5.34073

  • RECENT THERAPEUTIC PROGRESS OF CHALCONE SCAFFOLD BEARING COMPOUNDS AS PROSPECTIVE ANTI-GOUT CANDIDATES
    DEBARSHI KAR MAHAPATRA, VIVEK ASATI, SANJAY KUMAR BHARTI
    JCR. 2019; 6(1): 1-5
    » Abstract » doi: 10.22159/jcr.2019v6i1.31760

  • ADVANCES OF HYDRAZONE LINKER IN POLYMERIC DRUG DELIVERY
    SHIVSHANKAR R. MANE
    JCR. 2019; 6(2): 1-4
    » Abstract » doi: 10.22159/jcr.2019v6i2.31833

  • Most Downloaded
  • CADMIUM NANOPARTICLES AND ITS TOXICITY
    RAJNISH GUPTA
    JCR. 2019; 6(5): 1-7
    » Abstract » doi: 10.22159/jcr.2019v6i5.34073

  • Multi Drug Resistance in Cancer Therapy-An Overview
    HARISH KADKOL, VIKAS JAIN, AMIT B PATIL*
    JCR. 2019; 6(6): 1-6
    » Abstract » doi: 10.22159/jcr.2019v6i6.35673

  • AN OVERVIEW ON MEDICINAL PLANTS FOR THE TREATMENT OF ACNE
    D. MANOGNA REDDY, VIKAS JAIN
    JCR. 2019; 6(6): 7-14
    » Abstract » doi: 10.22159/jcr.2019v6i6.35696

  • QUANTITATIVE ANALYSIS OF BIOLOGICAL NITROGEN FIXATION IN VARIOUS MODELS OF LEGUMES AND THE FACTORS INFLUENCING THE PROCESS: A REVIEW
    SAMEER SHARMA, ANIKET MALAGE, SIBI G.
    JCR. 2019; 6(6): 24-28
    » Abstract » doi: 10.22159/jcr.2019v6i6.35637

  • ANALYTICAL RESULTS OF SLOPE FAILURE AND EFFECTIVE USE OF FLYCAM DATA: A CASE STUDY FROM KM 11 TO KM 13 ON THE 3B HIGHWAY, BACKAN PROVINCE OF VIETNAM
    VIETHA NGUYEN, HONGTHINH PHI, TRUONGTHANH PHI*
    JCR. 2020; 7(1): 1-5
    » Abstract » doi: 10.22159/jcr.07.01.01

  • Most Cited Articles
  • ZOOTHERAPY AMONG THE ETHNIC GROUPS OF NORTH EASTERN REGION OF INDIA-A CRITICAL REVIEW
    KHIROD SANKAR DAS, SUDIPTA CHOUDHURY, K. CHANREILA L. NONGLAIT
    JCR. 2017; 4(2): 1-9
    » Abstract » doi: 10.22159/jcr.2017v4i2.14698
    Cited : 1 time [Click to see citing article]