ISSN 2394-5125
 

Research Article 


EFFECT OF COVID-19 ON INDIAN TELEVISION INDUSTRY

Sree Pavani V, Jyothi Kalyan.

Abstract
Television a common appliance in every household which is entertaining the complete family
ever since it was introduced. It is seen as a main medium of communication by the advertisers to reach more
number of people in less time. No matter how many entertainment sources we have, television remains to be
premier entertainment source. As viewers of television were increasing, the sources of revenue for television
industry have also started increasing. Due to increasing numbers of COVID-19, people remained at homes
keeping the television viewers‟ numbers at record heights. But television revenue numbers were quite opposite
to viewership. This became more concern for the broadcasters as they have to run the show. Present paper tried
to identify the changing trends in Indian television viewers during COVID-19 and suggested some strategies for
the broadcasters to increase their revenues by not just relying upon advertisements.

Key words: Television, COVID-19, Ad revenues, Viewership, Broadcasters


 
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Pubmed Style

Sree Pavani V, Jyothi Kalyan. EFFECT OF COVID-19 ON INDIAN TELEVISION INDUSTRY. JCR. 2020; 7(19): 2195-2205. doi:10.31838/jcr.07.19.263


Web Style

Sree Pavani V, Jyothi Kalyan. EFFECT OF COVID-19 ON INDIAN TELEVISION INDUSTRY. http://www.jcreview.com/?mno=114858 [Access: September 15, 2020]. doi:10.31838/jcr.07.19.263


AMA (American Medical Association) Style

Sree Pavani V, Jyothi Kalyan. EFFECT OF COVID-19 ON INDIAN TELEVISION INDUSTRY. JCR. 2020; 7(19): 2195-2205. doi:10.31838/jcr.07.19.263



Vancouver/ICMJE Style

Sree Pavani V, Jyothi Kalyan. EFFECT OF COVID-19 ON INDIAN TELEVISION INDUSTRY. JCR. (2020), [cited September 15, 2020]; 7(19): 2195-2205. doi:10.31838/jcr.07.19.263



Harvard Style

Sree Pavani V, Jyothi Kalyan (2020) EFFECT OF COVID-19 ON INDIAN TELEVISION INDUSTRY. JCR, 7 (19), 2195-2205. doi:10.31838/jcr.07.19.263



Turabian Style

Sree Pavani V, Jyothi Kalyan. 2020. EFFECT OF COVID-19 ON INDIAN TELEVISION INDUSTRY. Journal of Critical Reviews, 7 (19), 2195-2205. doi:10.31838/jcr.07.19.263



Chicago Style

Sree Pavani V, Jyothi Kalyan. "EFFECT OF COVID-19 ON INDIAN TELEVISION INDUSTRY." Journal of Critical Reviews 7 (2020), 2195-2205. doi:10.31838/jcr.07.19.263



MLA (The Modern Language Association) Style

Sree Pavani V, Jyothi Kalyan. "EFFECT OF COVID-19 ON INDIAN TELEVISION INDUSTRY." Journal of Critical Reviews 7.19 (2020), 2195-2205. Print. doi:10.31838/jcr.07.19.263



APA (American Psychological Association) Style

Sree Pavani V, Jyothi Kalyan (2020) EFFECT OF COVID-19 ON INDIAN TELEVISION INDUSTRY. Journal of Critical Reviews, 7 (19), 2195-2205. doi:10.31838/jcr.07.19.263