ISSN 2394-5125
 

Research Article 


RECOVERY STRATEGIES AND CUSTOMER FAIRNESS PERCEPTIONS

Anuj Sangwan*, (Dr.) Shiv Kumar Singh, (Dr.) Yogesh Upadhyay.

Abstract
It has been demonstrated that repeat clients are essential for increasing benefit in most business.
It's expensive for service organizations to catch the attention of a new buyer as opposed to stopping current
customer from moving over to the next competitor. Earlier studies have consistently proven the main purpose of
service recovery in attaining fulfillment in a company’s failure situation. Thus, it's important for service providers
to build an organized management of service problems with well performed recovery, to improve perceptions
related to fairness, and to develop future relationships with clients. The study broadens our knowledge of the
theoretical concepts explaining consumer behavior in various service failure/recovery situations.

Key words: service recovery; company failure; fairness perceptions


 
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How to Cite this Article
Pubmed Style

Anuj Sangwan, (Dr.) Shiv Kumar Singh, (Dr.) Yogesh Upadhyay. RECOVERY STRATEGIES AND CUSTOMER FAIRNESS PERCEPTIONS. JCR. 2020; 7(15): 62-66. doi:10.31838/jcr.07.15.10


Web Style

Anuj Sangwan, (Dr.) Shiv Kumar Singh, (Dr.) Yogesh Upadhyay. RECOVERY STRATEGIES AND CUSTOMER FAIRNESS PERCEPTIONS. http://www.jcreview.com/?mno=119285 [Access: September 15, 2020]. doi:10.31838/jcr.07.15.10


AMA (American Medical Association) Style

Anuj Sangwan, (Dr.) Shiv Kumar Singh, (Dr.) Yogesh Upadhyay. RECOVERY STRATEGIES AND CUSTOMER FAIRNESS PERCEPTIONS. JCR. 2020; 7(15): 62-66. doi:10.31838/jcr.07.15.10



Vancouver/ICMJE Style

Anuj Sangwan, (Dr.) Shiv Kumar Singh, (Dr.) Yogesh Upadhyay. RECOVERY STRATEGIES AND CUSTOMER FAIRNESS PERCEPTIONS. JCR. (2020), [cited September 15, 2020]; 7(15): 62-66. doi:10.31838/jcr.07.15.10



Harvard Style

Anuj Sangwan, (Dr.) Shiv Kumar Singh, (Dr.) Yogesh Upadhyay (2020) RECOVERY STRATEGIES AND CUSTOMER FAIRNESS PERCEPTIONS. JCR, 7 (15), 62-66. doi:10.31838/jcr.07.15.10



Turabian Style

Anuj Sangwan, (Dr.) Shiv Kumar Singh, (Dr.) Yogesh Upadhyay. 2020. RECOVERY STRATEGIES AND CUSTOMER FAIRNESS PERCEPTIONS. Journal of Critical Reviews, 7 (15), 62-66. doi:10.31838/jcr.07.15.10



Chicago Style

Anuj Sangwan, (Dr.) Shiv Kumar Singh, (Dr.) Yogesh Upadhyay. "RECOVERY STRATEGIES AND CUSTOMER FAIRNESS PERCEPTIONS." Journal of Critical Reviews 7 (2020), 62-66. doi:10.31838/jcr.07.15.10



MLA (The Modern Language Association) Style

Anuj Sangwan, (Dr.) Shiv Kumar Singh, (Dr.) Yogesh Upadhyay. "RECOVERY STRATEGIES AND CUSTOMER FAIRNESS PERCEPTIONS." Journal of Critical Reviews 7.15 (2020), 62-66. Print. doi:10.31838/jcr.07.15.10



APA (American Psychological Association) Style

Anuj Sangwan, (Dr.) Shiv Kumar Singh, (Dr.) Yogesh Upadhyay (2020) RECOVERY STRATEGIES AND CUSTOMER FAIRNESS PERCEPTIONS. Journal of Critical Reviews, 7 (15), 62-66. doi:10.31838/jcr.07.15.10