ISSN 2394-5125
 

Review Article 


“The Impact of Marketing Deception on Customer Confidence in the Brand of the Jordanian Travel Agengies: A Field Study”

Haitham Eid Saleh allahaweh Alamro, Prof. Dr. Abu Bakar A. Hamid.

Abstract
The study aimed at identifying the level of marketing deception practiced in the field of service
delivery, service promotion, service pricing, and the physical setting in the Jordanian travel and tourism companies
from the point of view of customers. The researcher relied on analytical descriptive approach as it suits the nature
of the study. To achieve the objectives of the study and test its hypotheses, a questionnaire was constructed
consisting of five domains. A simple random sample of 350 customers was selected from those who deal with
travel and tourism companies in Amman. The findings of the study showed that there is a statistically significant
impact at (α = 0.05) for marketing deception in its five fields on the consumer confidence in the brand of the
Jordanian travel and tourism companies in the city of Amman to a large extent. The study has also shown the
dimesions of the customer’s confidence in the brand and marketing deception in the promotion achieved a high
degree of appreciation, while the marketing deception in service provided, pricing, distribution, and the physical
setting was moderate. The impact of customer confidence on the brand was ranked first while the impact of
marketing deception on the customer’s confidence in the brand was ranked last.

Key words: Marketing Deception; Brand; Customer confidence in the brand; Travel and tourism companies; Jordan.


 
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How to Cite this Article
Pubmed Style

Haitham Eid Saleh allahaweh Alamro, Prof. Dr. Abu Bakar A. Hamid. “The Impact of Marketing Deception on Customer Confidence in the Brand of the Jordanian Travel Agengies: A Field Study”. JCR. 2020; 7(15): 184-203. doi:10.31838/jcr.07.15.25


Web Style

Haitham Eid Saleh allahaweh Alamro, Prof. Dr. Abu Bakar A. Hamid. “The Impact of Marketing Deception on Customer Confidence in the Brand of the Jordanian Travel Agengies: A Field Study”. http://www.jcreview.com/?mno=119312 [Access: June 26, 2020]. doi:10.31838/jcr.07.15.25


AMA (American Medical Association) Style

Haitham Eid Saleh allahaweh Alamro, Prof. Dr. Abu Bakar A. Hamid. “The Impact of Marketing Deception on Customer Confidence in the Brand of the Jordanian Travel Agengies: A Field Study”. JCR. 2020; 7(15): 184-203. doi:10.31838/jcr.07.15.25



Vancouver/ICMJE Style

Haitham Eid Saleh allahaweh Alamro, Prof. Dr. Abu Bakar A. Hamid. “The Impact of Marketing Deception on Customer Confidence in the Brand of the Jordanian Travel Agengies: A Field Study”. JCR. (2020), [cited June 26, 2020]; 7(15): 184-203. doi:10.31838/jcr.07.15.25



Harvard Style

Haitham Eid Saleh allahaweh Alamro, Prof. Dr. Abu Bakar A. Hamid (2020) “The Impact of Marketing Deception on Customer Confidence in the Brand of the Jordanian Travel Agengies: A Field Study”. JCR, 7 (15), 184-203. doi:10.31838/jcr.07.15.25



Turabian Style

Haitham Eid Saleh allahaweh Alamro, Prof. Dr. Abu Bakar A. Hamid. 2020. “The Impact of Marketing Deception on Customer Confidence in the Brand of the Jordanian Travel Agengies: A Field Study”. Journal of Critical Reviews, 7 (15), 184-203. doi:10.31838/jcr.07.15.25



Chicago Style

Haitham Eid Saleh allahaweh Alamro, Prof. Dr. Abu Bakar A. Hamid. "“The Impact of Marketing Deception on Customer Confidence in the Brand of the Jordanian Travel Agengies: A Field Study”." Journal of Critical Reviews 7 (2020), 184-203. doi:10.31838/jcr.07.15.25



MLA (The Modern Language Association) Style

Haitham Eid Saleh allahaweh Alamro, Prof. Dr. Abu Bakar A. Hamid. "“The Impact of Marketing Deception on Customer Confidence in the Brand of the Jordanian Travel Agengies: A Field Study”." Journal of Critical Reviews 7.15 (2020), 184-203. Print. doi:10.31838/jcr.07.15.25



APA (American Psychological Association) Style

Haitham Eid Saleh allahaweh Alamro, Prof. Dr. Abu Bakar A. Hamid (2020) “The Impact of Marketing Deception on Customer Confidence in the Brand of the Jordanian Travel Agengies: A Field Study”. Journal of Critical Reviews, 7 (15), 184-203. doi:10.31838/jcr.07.15.25





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