ISSN 2394-5125
 

Research Article 


Integrated role of extended ‘Ps’ and demographics in influencing consumers’ store choice for Air Conditioner shopping

Ajay Bansal, Rahul Gupta.

Abstract
The way products are marketed and sold to customers is changing fast with the time. Retailing is
catching up and the trend these days is to display products side by side, so that customer can feel, touch and
compare the products before buying. This research paper has attempted to investigate the parameters that affect
any customer in selecting a store for buying consumer durables like air conditioner (AC). Through literature
review, it came to light that past researches have focused on factors affecting store choice in varied product
categories like computer peripherals, grocery etc. whereas none of the studies focused on air-conditioners as a
product category. Authors through literature review also got to know that many factors influence the choice of
store like store specific attributes (environment of store, variety, size and location of the store etc.), individual
determinants of consumer choice (demographics, psychological and personal) and retail marketing mix
containing three extra P’s; ie along with product, price, place, and promotion, the extended three P’s influencing
are the people, process and physical evidence. To understand empirically, the parameters affecting the
consumers’ store choice behavior in general and influence of three extended P’s (people, process and physical
evidence) on store choice for buying air conditioners, this research was carried out.

Key words: People, Process, Physical Evidence, Store Choice Behaviour, Retail, Demographics


 
ARTICLE TOOLS
Abstract
PDF Fulltext
How to cite this articleHow to cite this article
Citation Tools
Related Records
 Articles by Ajay Bansal
Articles by Rahul Gupta
on Google
on Google Scholar


How to Cite this Article
Pubmed Style

Ajay Bansal, Rahul Gupta. Integrated role of extended ‘Ps’ and demographics in influencing consumers’ store choice for Air Conditioner shopping. JCR. 2020; 7(15): 466-477. doi:10.31838/jcr.07.15.66


Web Style

Ajay Bansal, Rahul Gupta. Integrated role of extended ‘Ps’ and demographics in influencing consumers’ store choice for Air Conditioner shopping. http://www.jcreview.com/?mno=119795 [Access: June 29, 2020]. doi:10.31838/jcr.07.15.66


AMA (American Medical Association) Style

Ajay Bansal, Rahul Gupta. Integrated role of extended ‘Ps’ and demographics in influencing consumers’ store choice for Air Conditioner shopping. JCR. 2020; 7(15): 466-477. doi:10.31838/jcr.07.15.66



Vancouver/ICMJE Style

Ajay Bansal, Rahul Gupta. Integrated role of extended ‘Ps’ and demographics in influencing consumers’ store choice for Air Conditioner shopping. JCR. (2020), [cited June 29, 2020]; 7(15): 466-477. doi:10.31838/jcr.07.15.66



Harvard Style

Ajay Bansal, Rahul Gupta (2020) Integrated role of extended ‘Ps’ and demographics in influencing consumers’ store choice for Air Conditioner shopping. JCR, 7 (15), 466-477. doi:10.31838/jcr.07.15.66



Turabian Style

Ajay Bansal, Rahul Gupta. 2020. Integrated role of extended ‘Ps’ and demographics in influencing consumers’ store choice for Air Conditioner shopping. Journal of Critical Reviews, 7 (15), 466-477. doi:10.31838/jcr.07.15.66



Chicago Style

Ajay Bansal, Rahul Gupta. "Integrated role of extended ‘Ps’ and demographics in influencing consumers’ store choice for Air Conditioner shopping." Journal of Critical Reviews 7 (2020), 466-477. doi:10.31838/jcr.07.15.66



MLA (The Modern Language Association) Style

Ajay Bansal, Rahul Gupta. "Integrated role of extended ‘Ps’ and demographics in influencing consumers’ store choice for Air Conditioner shopping." Journal of Critical Reviews 7.15 (2020), 466-477. Print. doi:10.31838/jcr.07.15.66



APA (American Psychological Association) Style

Ajay Bansal, Rahul Gupta (2020) Integrated role of extended ‘Ps’ and demographics in influencing consumers’ store choice for Air Conditioner shopping. Journal of Critical Reviews, 7 (15), 466-477. doi:10.31838/jcr.07.15.66





Most Viewed Articles
  • ANALYTICAL RESULTS OF SLOPE FAILURE AND EFFECTIVE USE OF FLYCAM DATA: A CASE STUDY FROM KM 11 TO KM 13 ON THE 3B HIGHWAY, BACKAN PROVINCE OF VIETNAM
    VIETHA NGUYEN, HONGTHINH PHI, TRUONGTHANH PHI*
    JCR. 2020; 7(1): 1-5
    » Abstract » doi: 10.22159/jcr.07.01.01

  • ZOOTHERAPY AMONG THE ETHNIC GROUPS OF NORTH EASTERN REGION OF INDIA-A CRITICAL REVIEW
    KHIROD SANKAR DAS, SUDIPTA CHOUDHURY, K. CHANREILA L. NONGLAIT
    JCR. 2017; 4(2): 1-9
    » Abstract » doi: 10.22159/jcr.2017v4i2.14698

  • CADMIUM NANOPARTICLES AND ITS TOXICITY
    RAJNISH GUPTA
    JCR. 2019; 6(5): 1-7
    » Abstract » doi: 10.22159/jcr.2019v6i5.34073

  • RECENT THERAPEUTIC PROGRESS OF CHALCONE SCAFFOLD BEARING COMPOUNDS AS PROSPECTIVE ANTI-GOUT CANDIDATES
    DEBARSHI KAR MAHAPATRA, VIVEK ASATI, SANJAY KUMAR BHARTI
    JCR. 2019; 6(1): 1-5
    » Abstract » doi: 10.22159/jcr.2019v6i1.31760

  • ADVANCES OF HYDRAZONE LINKER IN POLYMERIC DRUG DELIVERY
    SHIVSHANKAR R. MANE
    JCR. 2019; 6(2): 1-4
    » Abstract » doi: 10.22159/jcr.2019v6i2.31833

  • Most Downloaded
  • CADMIUM NANOPARTICLES AND ITS TOXICITY
    RAJNISH GUPTA
    JCR. 2019; 6(5): 1-7
    » Abstract » doi: 10.22159/jcr.2019v6i5.34073

  • Multi Drug Resistance in Cancer Therapy-An Overview
    HARISH KADKOL, VIKAS JAIN, AMIT B PATIL*
    JCR. 2019; 6(6): 1-6
    » Abstract » doi: 10.22159/jcr.2019v6i6.35673

  • ANALYTICAL RESULTS OF SLOPE FAILURE AND EFFECTIVE USE OF FLYCAM DATA: A CASE STUDY FROM KM 11 TO KM 13 ON THE 3B HIGHWAY, BACKAN PROVINCE OF VIETNAM
    VIETHA NGUYEN, HONGTHINH PHI, TRUONGTHANH PHI*
    JCR. 2020; 7(1): 1-5
    » Abstract » doi: 10.22159/jcr.07.01.01

  • AN OVERVIEW ON MEDICINAL PLANTS FOR THE TREATMENT OF ACNE
    D. MANOGNA REDDY, VIKAS JAIN
    JCR. 2019; 6(6): 7-14
    » Abstract » doi: 10.22159/jcr.2019v6i6.35696

  • QUANTITATIVE ANALYSIS OF BIOLOGICAL NITROGEN FIXATION IN VARIOUS MODELS OF LEGUMES AND THE FACTORS INFLUENCING THE PROCESS: A REVIEW
    SAMEER SHARMA, ANIKET MALAGE, SIBI G.
    JCR. 2019; 6(6): 24-28
    » Abstract » doi: 10.22159/jcr.2019v6i6.35637

  • Most Cited Articles
  • ZOOTHERAPY AMONG THE ETHNIC GROUPS OF NORTH EASTERN REGION OF INDIA-A CRITICAL REVIEW
    KHIROD SANKAR DAS, SUDIPTA CHOUDHURY, K. CHANREILA L. NONGLAIT
    JCR. 2017; 4(2): 1-9
    » Abstract » doi: 10.22159/jcr.2017v4i2.14698
    Cited : 1 time [Click to see citing article]