ISSN 2394-5125
 

Research Article 


Consumption Values and Consumers’ Attitude towards Intention to Purchase Electric Car

Nor Azila Mohd Noor, Mohd Norsam Mohd Sari.

Abstract
The world is experiencing numerous environmental problems, which include the rising sea level,
more water and air pollution, and notable climate change. As such, consumers are gradually more conscious
regarding the environmental issues and are thus following practices that decrease environmental degradation
which show the variability in the action-value gap of green purchase intention in Malaysia. This study concentrates
on the determining factors of the electric car purchase intention among Malaysian consumers. It examines the
relationships between consumption values, consumers’ attitudes towards electric car, infrastructure readiness, and
intention to purchase electric cars. This study involved 264 respondents. Data was analysis using PLS SEM. Out
of 17 hypotheses tested, six were supported. The analyses reveal positive relationships exist between emotional
value and consumers’ attitude and intention to purchase electric car. Besides, a positive and meaningful
association was found between functional value, emotional value and consumers’ attitude towards electric car.
Consumers’ attitude towards electric car mediates the association of functional value and emotional value with
intention to purchase electric car. On the other hand, infrastructure readiness does not moderate the association of
consumers’ attitude towards electric car with the intention to purchase. Theoretical implications and managerial
implications of these findings are discussed.

Key words: purchase intention, consumer attitudes, Theory of Consumption Values, emotional values. Electric car.


 
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Pubmed Style

Nor Azila Mohd Noor, Mohd Norsam Mohd Sari. Consumption Values and Consumers’ Attitude towards Intention to Purchase Electric Car. JCR. 2020; 7(15): 736-753. doi:10.31838/jcr.07.15.112


Web Style

Nor Azila Mohd Noor, Mohd Norsam Mohd Sari. Consumption Values and Consumers’ Attitude towards Intention to Purchase Electric Car. http://www.jcreview.com/?mno=120011 [Access: June 29, 2020]. doi:10.31838/jcr.07.15.112


AMA (American Medical Association) Style

Nor Azila Mohd Noor, Mohd Norsam Mohd Sari. Consumption Values and Consumers’ Attitude towards Intention to Purchase Electric Car. JCR. 2020; 7(15): 736-753. doi:10.31838/jcr.07.15.112



Vancouver/ICMJE Style

Nor Azila Mohd Noor, Mohd Norsam Mohd Sari. Consumption Values and Consumers’ Attitude towards Intention to Purchase Electric Car. JCR. (2020), [cited June 29, 2020]; 7(15): 736-753. doi:10.31838/jcr.07.15.112



Harvard Style

Nor Azila Mohd Noor, Mohd Norsam Mohd Sari (2020) Consumption Values and Consumers’ Attitude towards Intention to Purchase Electric Car. JCR, 7 (15), 736-753. doi:10.31838/jcr.07.15.112



Turabian Style

Nor Azila Mohd Noor, Mohd Norsam Mohd Sari. 2020. Consumption Values and Consumers’ Attitude towards Intention to Purchase Electric Car. Journal of Critical Reviews, 7 (15), 736-753. doi:10.31838/jcr.07.15.112



Chicago Style

Nor Azila Mohd Noor, Mohd Norsam Mohd Sari. "Consumption Values and Consumers’ Attitude towards Intention to Purchase Electric Car." Journal of Critical Reviews 7 (2020), 736-753. doi:10.31838/jcr.07.15.112



MLA (The Modern Language Association) Style

Nor Azila Mohd Noor, Mohd Norsam Mohd Sari. "Consumption Values and Consumers’ Attitude towards Intention to Purchase Electric Car." Journal of Critical Reviews 7.15 (2020), 736-753. Print. doi:10.31838/jcr.07.15.112



APA (American Psychological Association) Style

Nor Azila Mohd Noor, Mohd Norsam Mohd Sari (2020) Consumption Values and Consumers’ Attitude towards Intention to Purchase Electric Car. Journal of Critical Reviews, 7 (15), 736-753. doi:10.31838/jcr.07.15.112





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