ISSN 2394-5125
 

Research Article 


Unfolding heuristic behaviour biases for investors’ classification-A cluster analysis approach

Renuka Sharma, Kiran Mehta.

Abstract
The study under consideration has examined three heuristics of investors’ behaviour that can be
expended for making investors’ clusters. The current research is based on primary data for which data was
collected from a large number of investors. The study has used a standardised scale and the results are obtained
using exploratory factor analysis and cluster analysis. The portfolio managers, portfolio advisors, banks and
financial institutions involved in providing investment alternatives, portfolio services or investment advisory
services are always looking for investors’ classification for devising their strategies. The findings of study are
useful for all these stakeholders along with academicians and researchers.

Key words: Cluster analysis, Heuristics, Salience, Representativeness, Mental accounting, Behavioural biases


 
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Pubmed Style

Renuka Sharma, Kiran Mehta. Unfolding heuristic behaviour biases for investors’ classification-A cluster analysis approach. JCR. 2020; 7(15): 786-794. doi:10.31838/jcr.07.15.116


Web Style

Renuka Sharma, Kiran Mehta. Unfolding heuristic behaviour biases for investors’ classification-A cluster analysis approach. http://www.jcreview.com/?mno=120023 [Access: June 29, 2020]. doi:10.31838/jcr.07.15.116


AMA (American Medical Association) Style

Renuka Sharma, Kiran Mehta. Unfolding heuristic behaviour biases for investors’ classification-A cluster analysis approach. JCR. 2020; 7(15): 786-794. doi:10.31838/jcr.07.15.116



Vancouver/ICMJE Style

Renuka Sharma, Kiran Mehta. Unfolding heuristic behaviour biases for investors’ classification-A cluster analysis approach. JCR. (2020), [cited June 29, 2020]; 7(15): 786-794. doi:10.31838/jcr.07.15.116



Harvard Style

Renuka Sharma, Kiran Mehta (2020) Unfolding heuristic behaviour biases for investors’ classification-A cluster analysis approach. JCR, 7 (15), 786-794. doi:10.31838/jcr.07.15.116



Turabian Style

Renuka Sharma, Kiran Mehta. 2020. Unfolding heuristic behaviour biases for investors’ classification-A cluster analysis approach. Journal of Critical Reviews, 7 (15), 786-794. doi:10.31838/jcr.07.15.116



Chicago Style

Renuka Sharma, Kiran Mehta. "Unfolding heuristic behaviour biases for investors’ classification-A cluster analysis approach." Journal of Critical Reviews 7 (2020), 786-794. doi:10.31838/jcr.07.15.116



MLA (The Modern Language Association) Style

Renuka Sharma, Kiran Mehta. "Unfolding heuristic behaviour biases for investors’ classification-A cluster analysis approach." Journal of Critical Reviews 7.15 (2020), 786-794. Print. doi:10.31838/jcr.07.15.116



APA (American Psychological Association) Style

Renuka Sharma, Kiran Mehta (2020) Unfolding heuristic behaviour biases for investors’ classification-A cluster analysis approach. Journal of Critical Reviews, 7 (15), 786-794. doi:10.31838/jcr.07.15.116