ISSN 2394-5125
 

Research Article 


IMPACT OF CORPORATE IMAGE ON STUDENTS INTENTION TO APPLY- WITH SPECIFIC TO CHOSEN CONSULTING COMPANIES

Padmanand V, Dr Samuel Rajkumar V.

Abstract
Understanding the importance of corporate image as an employer in the process of attracting
young talents through campus hiring process is important for effective selection and recruitment of an
organisation. Organisations with better image attract larger and higher-quality applicants. This research aims to
analyse the impact of perceived corporate image on potential workers' intention to apply for a job.
The empirical data were obtained from a sample of 100 undergraduate students studying their B Tech programs
at VIT Vellore. Apart from descriptive statistics, Factor Analysis, Pearson's Correlation and Linear Regression
analyses were used to test hypothesis. The results revealed that there is a positive and significant relationship
between perceived corporate image and intention to apply for a job. The results depict that hiring managers to
concentrate more on the employer image of an organisation in order to attract top talents from the market.

Key words: Corporate image, empirical data, Organisations


 
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Pubmed Style

Padmanand V, Dr Samuel Rajkumar V. IMPACT OF CORPORATE IMAGE ON STUDENTS INTENTION TO APPLY- WITH SPECIFIC TO CHOSEN CONSULTING COMPANIES. JCR. 2020; 7(15): 844-847. doi:10.31838/jcr.07.15.123


Web Style

Padmanand V, Dr Samuel Rajkumar V. IMPACT OF CORPORATE IMAGE ON STUDENTS INTENTION TO APPLY- WITH SPECIFIC TO CHOSEN CONSULTING COMPANIES. http://www.jcreview.com/?mno=120033 [Access: June 29, 2020]. doi:10.31838/jcr.07.15.123


AMA (American Medical Association) Style

Padmanand V, Dr Samuel Rajkumar V. IMPACT OF CORPORATE IMAGE ON STUDENTS INTENTION TO APPLY- WITH SPECIFIC TO CHOSEN CONSULTING COMPANIES. JCR. 2020; 7(15): 844-847. doi:10.31838/jcr.07.15.123



Vancouver/ICMJE Style

Padmanand V, Dr Samuel Rajkumar V. IMPACT OF CORPORATE IMAGE ON STUDENTS INTENTION TO APPLY- WITH SPECIFIC TO CHOSEN CONSULTING COMPANIES. JCR. (2020), [cited June 29, 2020]; 7(15): 844-847. doi:10.31838/jcr.07.15.123



Harvard Style

Padmanand V, Dr Samuel Rajkumar V (2020) IMPACT OF CORPORATE IMAGE ON STUDENTS INTENTION TO APPLY- WITH SPECIFIC TO CHOSEN CONSULTING COMPANIES. JCR, 7 (15), 844-847. doi:10.31838/jcr.07.15.123



Turabian Style

Padmanand V, Dr Samuel Rajkumar V. 2020. IMPACT OF CORPORATE IMAGE ON STUDENTS INTENTION TO APPLY- WITH SPECIFIC TO CHOSEN CONSULTING COMPANIES. Journal of Critical Reviews, 7 (15), 844-847. doi:10.31838/jcr.07.15.123



Chicago Style

Padmanand V, Dr Samuel Rajkumar V. "IMPACT OF CORPORATE IMAGE ON STUDENTS INTENTION TO APPLY- WITH SPECIFIC TO CHOSEN CONSULTING COMPANIES." Journal of Critical Reviews 7 (2020), 844-847. doi:10.31838/jcr.07.15.123



MLA (The Modern Language Association) Style

Padmanand V, Dr Samuel Rajkumar V. "IMPACT OF CORPORATE IMAGE ON STUDENTS INTENTION TO APPLY- WITH SPECIFIC TO CHOSEN CONSULTING COMPANIES." Journal of Critical Reviews 7.15 (2020), 844-847. Print. doi:10.31838/jcr.07.15.123



APA (American Psychological Association) Style

Padmanand V, Dr Samuel Rajkumar V (2020) IMPACT OF CORPORATE IMAGE ON STUDENTS INTENTION TO APPLY- WITH SPECIFIC TO CHOSEN CONSULTING COMPANIES. Journal of Critical Reviews, 7 (15), 844-847. doi:10.31838/jcr.07.15.123





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