ISSN 2394-5125
 

Research Article 


IMPACT OF MARKETING AND CONTENT TRUST OF SOCIAL MEDIA ON MILLENNIALS TRAVELERS AS ADPROSUMERS: EVIDENCE FROM ACCOMMODATION SECTOR

Mubarak Kaldeen.

Abstract
This research addresses the impact of marketing and content trust of social media on millennials
travelers as adprosumers. The methodology combines the qualitative and quantitative content analysis. The
accommodation sector has been taken as evidence to study the concepts and based on 318 usable responses of
travelers have been used for analysis. Descriptive analysis used for qualitative data and The SEM in AMOS 22.0
was used to test the hypothesis. The results show that the millennials travelers mostly depending social media
contents in making decision on their accommodations during travel and high tendency in participating user-user
and user-brand interaction. The familiar with social media communications, especially TripAdvisor and
Facebook were found to be the most familiar platforms and most of the travelers trust the contents available on
social media. In conclusion it highlights the need to create integrated marketing communication strategies,
including different channels of extraordinary among millennials, and the need to tweak them dependent on
clients' inspirations.

Key words: social media marketing, accommodation sector, tourism, millennials travelers


 
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Pubmed Style

Mubarak Kaldeen. IMPACT OF MARKETING AND CONTENT TRUST OF SOCIAL MEDIA ON MILLENNIALS TRAVELERS AS ADPROSUMERS: EVIDENCE FROM ACCOMMODATION SECTOR. JCR. 2020; 7(15): 871-878. doi:10.31838/jcr.07.15.127


Web Style

Mubarak Kaldeen. IMPACT OF MARKETING AND CONTENT TRUST OF SOCIAL MEDIA ON MILLENNIALS TRAVELERS AS ADPROSUMERS: EVIDENCE FROM ACCOMMODATION SECTOR. http://www.jcreview.com/?mno=120038 [Access: June 29, 2020]. doi:10.31838/jcr.07.15.127


AMA (American Medical Association) Style

Mubarak Kaldeen. IMPACT OF MARKETING AND CONTENT TRUST OF SOCIAL MEDIA ON MILLENNIALS TRAVELERS AS ADPROSUMERS: EVIDENCE FROM ACCOMMODATION SECTOR. JCR. 2020; 7(15): 871-878. doi:10.31838/jcr.07.15.127



Vancouver/ICMJE Style

Mubarak Kaldeen. IMPACT OF MARKETING AND CONTENT TRUST OF SOCIAL MEDIA ON MILLENNIALS TRAVELERS AS ADPROSUMERS: EVIDENCE FROM ACCOMMODATION SECTOR. JCR. (2020), [cited June 29, 2020]; 7(15): 871-878. doi:10.31838/jcr.07.15.127



Harvard Style

Mubarak Kaldeen (2020) IMPACT OF MARKETING AND CONTENT TRUST OF SOCIAL MEDIA ON MILLENNIALS TRAVELERS AS ADPROSUMERS: EVIDENCE FROM ACCOMMODATION SECTOR. JCR, 7 (15), 871-878. doi:10.31838/jcr.07.15.127



Turabian Style

Mubarak Kaldeen. 2020. IMPACT OF MARKETING AND CONTENT TRUST OF SOCIAL MEDIA ON MILLENNIALS TRAVELERS AS ADPROSUMERS: EVIDENCE FROM ACCOMMODATION SECTOR. Journal of Critical Reviews, 7 (15), 871-878. doi:10.31838/jcr.07.15.127



Chicago Style

Mubarak Kaldeen. "IMPACT OF MARKETING AND CONTENT TRUST OF SOCIAL MEDIA ON MILLENNIALS TRAVELERS AS ADPROSUMERS: EVIDENCE FROM ACCOMMODATION SECTOR." Journal of Critical Reviews 7 (2020), 871-878. doi:10.31838/jcr.07.15.127



MLA (The Modern Language Association) Style

Mubarak Kaldeen. "IMPACT OF MARKETING AND CONTENT TRUST OF SOCIAL MEDIA ON MILLENNIALS TRAVELERS AS ADPROSUMERS: EVIDENCE FROM ACCOMMODATION SECTOR." Journal of Critical Reviews 7.15 (2020), 871-878. Print. doi:10.31838/jcr.07.15.127



APA (American Psychological Association) Style

Mubarak Kaldeen (2020) IMPACT OF MARKETING AND CONTENT TRUST OF SOCIAL MEDIA ON MILLENNIALS TRAVELERS AS ADPROSUMERS: EVIDENCE FROM ACCOMMODATION SECTOR. Journal of Critical Reviews, 7 (15), 871-878. doi:10.31838/jcr.07.15.127