ISSN 2394-5125
 

Research Article 


RELIGIOUS AND MARKETING FACTORS AFFECTING ON THE VOLUME OF SALES OF ISLAMIC PRODUCTS IN JORDAN

Dr. Daher Raddad al-Qurashi.

Abstract
This study aimed to investigate the factors that affecting the sales volume of Islamic products in Jordan, using descriptive analytical approach, its community consist of Islamic products costumers in the city of Amman, (420) questionnaires were distributed to a convince sample of Shop owners and employees, to seek their opinions on the factors that effect on the volume of sales of Islamic products and what are the most influencing factors, (390) questionnaires were returned, (93%) of the percentage of questionnaires were distributed, after examining the data were collected by questionnaires, it was valid for statistical analysis, and the necessary statistical treatments have been carried out according to the appropriate statistical methods. The study came out with a set of results, the most important of which were: there are a statistically significant effect at the level (α = 0.05) of religious factors (the principle of halal and haram, ideological and religious affiliation) and marketing factors (quality, price, promotion, sales outlets, guarantee, market nature) .The volume sales of Islamic products in Jordan, In general, however, the effect of these factors are varied and different from one factor to another, the study also showed that there are a statistically significant effect at the level (0.05 = α) of the factor of the Halal and Haram principle on increasing the volume of sales of Islamic products, it came in the first rank, while the factor the guarantee came in the last rank among the influencing factors, and the study presented a set of recommendations, the most important of ware : Owners of companies and Islamic sales centers should activate their promotional campaigns, And raising the level of consumer awareness, and clarifying the position of Sharia on Islamic products from other non-Islamic products, and the focus of advertising and promotional campaigns on the principle of halal and haram, because this study demonstrated this principle was one of the most influencing factors on the volume of sales of Islamic products.

Key words: Factors affecting, sales volume, Islamic products, Islamic stores


 
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Pubmed Style

Dr. Daher Raddad al-Qurashi. RELIGIOUS AND MARKETING FACTORS AFFECTING ON THE VOLUME OF SALES OF ISLAMIC PRODUCTS IN JORDAN. JCR. 2020; 7(19): 3069-3083. doi:10.31838/jcr.07.19.370


Web Style

Dr. Daher Raddad al-Qurashi. RELIGIOUS AND MARKETING FACTORS AFFECTING ON THE VOLUME OF SALES OF ISLAMIC PRODUCTS IN JORDAN. http://www.jcreview.com/?mno=122804 [Access: September 15, 2020]. doi:10.31838/jcr.07.19.370


AMA (American Medical Association) Style

Dr. Daher Raddad al-Qurashi. RELIGIOUS AND MARKETING FACTORS AFFECTING ON THE VOLUME OF SALES OF ISLAMIC PRODUCTS IN JORDAN. JCR. 2020; 7(19): 3069-3083. doi:10.31838/jcr.07.19.370



Vancouver/ICMJE Style

Dr. Daher Raddad al-Qurashi. RELIGIOUS AND MARKETING FACTORS AFFECTING ON THE VOLUME OF SALES OF ISLAMIC PRODUCTS IN JORDAN. JCR. (2020), [cited September 15, 2020]; 7(19): 3069-3083. doi:10.31838/jcr.07.19.370



Harvard Style

Dr. Daher Raddad al-Qurashi (2020) RELIGIOUS AND MARKETING FACTORS AFFECTING ON THE VOLUME OF SALES OF ISLAMIC PRODUCTS IN JORDAN. JCR, 7 (19), 3069-3083. doi:10.31838/jcr.07.19.370



Turabian Style

Dr. Daher Raddad al-Qurashi. 2020. RELIGIOUS AND MARKETING FACTORS AFFECTING ON THE VOLUME OF SALES OF ISLAMIC PRODUCTS IN JORDAN. Journal of Critical Reviews, 7 (19), 3069-3083. doi:10.31838/jcr.07.19.370



Chicago Style

Dr. Daher Raddad al-Qurashi. "RELIGIOUS AND MARKETING FACTORS AFFECTING ON THE VOLUME OF SALES OF ISLAMIC PRODUCTS IN JORDAN." Journal of Critical Reviews 7 (2020), 3069-3083. doi:10.31838/jcr.07.19.370



MLA (The Modern Language Association) Style

Dr. Daher Raddad al-Qurashi. "RELIGIOUS AND MARKETING FACTORS AFFECTING ON THE VOLUME OF SALES OF ISLAMIC PRODUCTS IN JORDAN." Journal of Critical Reviews 7.19 (2020), 3069-3083. Print. doi:10.31838/jcr.07.19.370



APA (American Psychological Association) Style

Dr. Daher Raddad al-Qurashi (2020) RELIGIOUS AND MARKETING FACTORS AFFECTING ON THE VOLUME OF SALES OF ISLAMIC PRODUCTS IN JORDAN. Journal of Critical Reviews, 7 (19), 3069-3083. doi:10.31838/jcr.07.19.370