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2021, Vol: 8, Issue: 1
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Review Article 


THE INFLUENCING FACTORS OF GIVING WEIGHTAGE TOWARDS ONLINE MATRIMONIAL PORTALS OVER THE TRADITIONAL METHODS (A REVIEW CENTRIC STUDY)

C.Gnananjana Devi, Dr.M. Kishore Babu.

Abstract
The legally or formally recognized union of two people as partners in a personal relationship (historically and in some jurisdictions specifically a union between a man and a woman). Traditionally marriages are part of our culture. Due to the fact of geographical dispersion or spread over, people’s beliefs, culture, expectations and outcomes of a marriage may vary. The face-to-face interaction between the essential element of arranged marriage since ancient times all over the world. But due to the globalized environments and closed similarities between tastes and expectations of educated people, online matrimonial sites are becoming very popular since last quarter of the past century. The current study examines the variables that influence the shift of preferences from traditional methods to online matrimonial sites. The study revealed that the variables like ease of accessibility to the site, cost of registration in matrimonial portals, race, age, expectation of higher level of income of bridegroom over bride, quality service provision and multiple alternative matches availability at a time influencing the shift from the traditional approaches to internet basis online approach to find the best suitable couple.

Key words: race; age; income expectation, matrimony, ease of access


 
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Pubmed Style

C.Gnananjana Devi, Dr.M. Kishore Babu. THE INFLUENCING FACTORS OF GIVING WEIGHTAGE TOWARDS ONLINE MATRIMONIAL PORTALS OVER THE TRADITIONAL METHODS (A REVIEW CENTRIC STUDY). JCR. 2020; 7(19): 3466-3469. doi:10.31838/jcr.07.19.412

Web Style

C.Gnananjana Devi, Dr.M. Kishore Babu. THE INFLUENCING FACTORS OF GIVING WEIGHTAGE TOWARDS ONLINE MATRIMONIAL PORTALS OVER THE TRADITIONAL METHODS (A REVIEW CENTRIC STUDY). http://www.jcreview.com/?mno=124418 [Access: January 03, 2021]. doi:10.31838/jcr.07.19.412

AMA (American Medical Association) Style

C.Gnananjana Devi, Dr.M. Kishore Babu. THE INFLUENCING FACTORS OF GIVING WEIGHTAGE TOWARDS ONLINE MATRIMONIAL PORTALS OVER THE TRADITIONAL METHODS (A REVIEW CENTRIC STUDY). JCR. 2020; 7(19): 3466-3469. doi:10.31838/jcr.07.19.412


Vancouver/ICMJE Style

C.Gnananjana Devi, Dr.M. Kishore Babu. THE INFLUENCING FACTORS OF GIVING WEIGHTAGE TOWARDS ONLINE MATRIMONIAL PORTALS OVER THE TRADITIONAL METHODS (A REVIEW CENTRIC STUDY). JCR. (2020), [cited January 03, 2021]; 7(19): 3466-3469. doi:10.31838/jcr.07.19.412


Harvard Style

C.Gnananjana Devi, Dr.M. Kishore Babu (2020) THE INFLUENCING FACTORS OF GIVING WEIGHTAGE TOWARDS ONLINE MATRIMONIAL PORTALS OVER THE TRADITIONAL METHODS (A REVIEW CENTRIC STUDY). JCR, 7 (19), 3466-3469. doi:10.31838/jcr.07.19.412


Turabian Style

C.Gnananjana Devi, Dr.M. Kishore Babu. 2020. THE INFLUENCING FACTORS OF GIVING WEIGHTAGE TOWARDS ONLINE MATRIMONIAL PORTALS OVER THE TRADITIONAL METHODS (A REVIEW CENTRIC STUDY). Journal of Critical Reviews, 7 (19), 3466-3469. doi:10.31838/jcr.07.19.412


Chicago Style

C.Gnananjana Devi, Dr.M. Kishore Babu. "THE INFLUENCING FACTORS OF GIVING WEIGHTAGE TOWARDS ONLINE MATRIMONIAL PORTALS OVER THE TRADITIONAL METHODS (A REVIEW CENTRIC STUDY)." Journal of Critical Reviews 7 (2020), 3466-3469. doi:10.31838/jcr.07.19.412


MLA (The Modern Language Association) Style

C.Gnananjana Devi, Dr.M. Kishore Babu. "THE INFLUENCING FACTORS OF GIVING WEIGHTAGE TOWARDS ONLINE MATRIMONIAL PORTALS OVER THE TRADITIONAL METHODS (A REVIEW CENTRIC STUDY)." Journal of Critical Reviews 7.19 (2020), 3466-3469. Print. doi:10.31838/jcr.07.19.412


APA (American Psychological Association) Style

C.Gnananjana Devi, Dr.M. Kishore Babu (2020) THE INFLUENCING FACTORS OF GIVING WEIGHTAGE TOWARDS ONLINE MATRIMONIAL PORTALS OVER THE TRADITIONAL METHODS (A REVIEW CENTRIC STUDY). Journal of Critical Reviews, 7 (19), 3466-3469. doi:10.31838/jcr.07.19.412


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