ISSN 2394-5125
 

Research Article 


Role of Socio-demographics on Social Media User Believability and Attitude Towards Veracity of News about Covid-19 Pandemic

Tanusha Jain, Vishal Pradhan.

Abstract
Covid-19 is a phenomenon of enormous magnitude and relevance. Since the beginning of this health crisis citizens have been spending more time on social media to get updates about the evolving situation and it is impossible to undermine the possibility of users exposing themselves to fake news. The paper aims to determine to what extent the socio-demographic factors influence the user’s believability towards news and tendency to respond in form of like, comment, and share during pandemic Covid-19.A sample of 234 respondents participated in the online survey administered to test the research model. The questionnaire reliability was measured using Cronbach’s Alpha. Path Analysis and the Correlation Matrix was used to examine the suggested research model. The findings suggest the role of age, gender, educational level, religion, and employment status and the extent to which they influence user believability and tendency to respond. Age and religion were found to be the most significant predictors of user acceptance of social media news and attitude to respond. Also, user believability influences the attitude to respond in a positive direction. This study contributes to society by addressing how the socio-demographics can affect user believability and tendency to respond towards a piece of news during pandemic situations. By applying theories, traditionally researchers have studied the impact of demographic factors that influences user acceptance of news on social media. We attempt to induce a model of how the socio-demographic variables influence the user’s believability and attitude to respond during the Covid-19 pandemic.

Key words: Covid-19, Fake news, Pandemic, Response, Social media, Socio-demographic, User believability


 
ARTICLE TOOLS
Abstract
PDF Fulltext
How to cite this articleHow to cite this article
Citation Tools
Related Records
 Articles by Tanusha Jain
Articles by Vishal Pradhan
on Google
on Google Scholar


How to Cite this Article
Pubmed Style

Tanusha Jain, Vishal Pradhan. Role of Socio-demographics on Social Media User Believability and Attitude Towards Veracity of News about Covid-19 Pandemic. JCR. 2020; 7(19): 3757-3769. doi:10.31838/jcr.07.19.448


Web Style

Tanusha Jain, Vishal Pradhan. Role of Socio-demographics on Social Media User Believability and Attitude Towards Veracity of News about Covid-19 Pandemic. http://www.jcreview.com/?mno=124719 [Access: September 14, 2020]. doi:10.31838/jcr.07.19.448


AMA (American Medical Association) Style

Tanusha Jain, Vishal Pradhan. Role of Socio-demographics on Social Media User Believability and Attitude Towards Veracity of News about Covid-19 Pandemic. JCR. 2020; 7(19): 3757-3769. doi:10.31838/jcr.07.19.448



Vancouver/ICMJE Style

Tanusha Jain, Vishal Pradhan. Role of Socio-demographics on Social Media User Believability and Attitude Towards Veracity of News about Covid-19 Pandemic. JCR. (2020), [cited September 14, 2020]; 7(19): 3757-3769. doi:10.31838/jcr.07.19.448



Harvard Style

Tanusha Jain, Vishal Pradhan (2020) Role of Socio-demographics on Social Media User Believability and Attitude Towards Veracity of News about Covid-19 Pandemic. JCR, 7 (19), 3757-3769. doi:10.31838/jcr.07.19.448



Turabian Style

Tanusha Jain, Vishal Pradhan. 2020. Role of Socio-demographics on Social Media User Believability and Attitude Towards Veracity of News about Covid-19 Pandemic. Journal of Critical Reviews, 7 (19), 3757-3769. doi:10.31838/jcr.07.19.448



Chicago Style

Tanusha Jain, Vishal Pradhan. "Role of Socio-demographics on Social Media User Believability and Attitude Towards Veracity of News about Covid-19 Pandemic." Journal of Critical Reviews 7 (2020), 3757-3769. doi:10.31838/jcr.07.19.448



MLA (The Modern Language Association) Style

Tanusha Jain, Vishal Pradhan. "Role of Socio-demographics on Social Media User Believability and Attitude Towards Veracity of News about Covid-19 Pandemic." Journal of Critical Reviews 7.19 (2020), 3757-3769. Print. doi:10.31838/jcr.07.19.448



APA (American Psychological Association) Style

Tanusha Jain, Vishal Pradhan (2020) Role of Socio-demographics on Social Media User Believability and Attitude Towards Veracity of News about Covid-19 Pandemic. Journal of Critical Reviews, 7 (19), 3757-3769. doi:10.31838/jcr.07.19.448