ISSN 2394-5125
 

Research Article 


Factors causing change in customer behaviour during COVID-19 Pandemic

Shringar Jha, Vishal Pradhan.

Abstract
Consumer behaviour plays an important role in maintaining profit and market reputation of any product and it has been impacted severely due to COVID-19 pandemic. This research is focussed on identifying the factors which have triggered such changes and ranking the factors based upon the degree to which they have influenced the consumer behaviour.An online survey was conducted which had elicited 239 responses, the survey was divided into three sections wherein first and second section drew responses related to factors of change in consumer behaviour and the third section had questions linked to sectorial analysis of industries during COVID-19. As per the survey, five factors were identified, and regression analysis was performed to test their effect on the change in buying patterns of consumers. For sectorial analysis, twelve sectors were identified and t-test was performed on them to check the change in spending limit of individuals.The proportions of survey respondents were well balanced between working male and females, housewives, teenagers and students and were aged between 15 to 66 years. By means of regression analysis we identified that factor of “Quality” plays an important role for shaping consumer decision of buying a product. Also, through sectorial analysis, it was identified that spending limit on all sectors are impacted except education sector. The method of using “independent variables as factors” further helped us in understanding the degree of their impact on consumer behaviour. Through this method, organization can identify and implement the factors, that their product lack and thus, can improve its sales. Sectorial analysis can serve both individuals and organizations to understand the changing conditions of various sector, thus enabling to make a wiser investment decision.In a pandemic situation, the organizations must focus on building their strategy by knowing the reasons behind changes in buying pattern of the consumers which in turn helps organizations to gain better insights on the market. This method will help organizations to boost their current sales and launch new products into the market.

Key words: Change in buying behaviour, Consumer behaviour, COVID-19 buying patterns, regression analysis, Consumer behaviour COVID-19 pattern, COVID-19.


 
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Pubmed Style

Shringar Jha , Vishal Pradhan. Factors causing change in customer behaviour during COVID-19 Pandemic. JCR. 2020; 7(19): 3792-3804. doi:10.31838/jcr.07.19.451


Web Style

Shringar Jha , Vishal Pradhan. Factors causing change in customer behaviour during COVID-19 Pandemic. http://www.jcreview.com/?mno=124725 [Access: September 15, 2020]. doi:10.31838/jcr.07.19.451


AMA (American Medical Association) Style

Shringar Jha , Vishal Pradhan. Factors causing change in customer behaviour during COVID-19 Pandemic. JCR. 2020; 7(19): 3792-3804. doi:10.31838/jcr.07.19.451



Vancouver/ICMJE Style

Shringar Jha , Vishal Pradhan. Factors causing change in customer behaviour during COVID-19 Pandemic. JCR. (2020), [cited September 15, 2020]; 7(19): 3792-3804. doi:10.31838/jcr.07.19.451



Harvard Style

Shringar Jha , Vishal Pradhan (2020) Factors causing change in customer behaviour during COVID-19 Pandemic. JCR, 7 (19), 3792-3804. doi:10.31838/jcr.07.19.451



Turabian Style

Shringar Jha , Vishal Pradhan. 2020. Factors causing change in customer behaviour during COVID-19 Pandemic. Journal of Critical Reviews, 7 (19), 3792-3804. doi:10.31838/jcr.07.19.451



Chicago Style

Shringar Jha , Vishal Pradhan. "Factors causing change in customer behaviour during COVID-19 Pandemic." Journal of Critical Reviews 7 (2020), 3792-3804. doi:10.31838/jcr.07.19.451



MLA (The Modern Language Association) Style

Shringar Jha , Vishal Pradhan. "Factors causing change in customer behaviour during COVID-19 Pandemic." Journal of Critical Reviews 7.19 (2020), 3792-3804. Print. doi:10.31838/jcr.07.19.451



APA (American Psychological Association) Style

Shringar Jha , Vishal Pradhan (2020) Factors causing change in customer behaviour during COVID-19 Pandemic. Journal of Critical Reviews, 7 (19), 3792-3804. doi:10.31838/jcr.07.19.451