ISSN 2394-5125
 

Research Article 


MATHEMATICAL MODELING ON MARKETING ANALYTICS

Dr.M.Rajaiah, Dr.R.V.S.S.Nagabhushana Rao, Dr.Kolluru Venkata Nagendra, Dr.A.M.Mahaboob Basha, B.Niranjana Rao, Dr.O.Vijayakumar.

Abstract
Purpose: This paper aims to investigate the mediating effect of customer satisfaction with respect to customer loyalty. There are various factors which impact on customer satisfaction like: ease of use, service, reliability and security, even there are some other factors which impact on customer satisfaction. If any organization wants to maintain customer loyalty prior to that, there should be high customer satisfaction. Even customer retention and customer loyalty can be enhanced through customer satisfaction only. Design/Methodology/Approach: Used an open ended questionnaire to collect the data from various respondents. The data collected from 500 sample respondents and questionnaire validated with pilot study and opinion of the respondents validated through crone Bach Alpha and model was validated through confirmatory factor analysis where (GFI>.90, AGFI>.90, TLI>.90). The result from the hierarchical regression analysis shows the relationship between control, dependent and independent variables in the analysis. The results proved that, the customer satisfaction mediates the relationship between factors of customer satisfaction and customer loyalty. There is a significant positive relationship between factors of customer satisfaction and customer loyalty. The research has an implication to measure the impact of customer satisfaction to enhance the customer loyalty. The finding of the study provides an insight to the readers to estimate customer loyalty. In fact, the study provides new insights to the readers and previously unknown to the readers.

Key words: Digital Banking, Mediation, Online Banking, Security, Reliability, Service Quality, etc.


 
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How to Cite this Article
Pubmed Style

Dr.M.Rajaiah, Dr.R.V.S.S.Nagabhushana Rao, Dr.Kolluru Venkata Nagendra, Dr.A.M.Mahaboob Basha, B.Niranjana Rao, Dr.O.Vijayakumar. MATHEMATICAL MODELING ON MARKETING ANALYTICS. JCR. 2020; 7(19): 4189-4198. doi:10.31838/jcr.07.19.491


Web Style

Dr.M.Rajaiah, Dr.R.V.S.S.Nagabhushana Rao, Dr.Kolluru Venkata Nagendra, Dr.A.M.Mahaboob Basha, B.Niranjana Rao, Dr.O.Vijayakumar. MATHEMATICAL MODELING ON MARKETING ANALYTICS. http://www.jcreview.com/?mno=127619 [Access: September 14, 2020]. doi:10.31838/jcr.07.19.491


AMA (American Medical Association) Style

Dr.M.Rajaiah, Dr.R.V.S.S.Nagabhushana Rao, Dr.Kolluru Venkata Nagendra, Dr.A.M.Mahaboob Basha, B.Niranjana Rao, Dr.O.Vijayakumar. MATHEMATICAL MODELING ON MARKETING ANALYTICS. JCR. 2020; 7(19): 4189-4198. doi:10.31838/jcr.07.19.491



Vancouver/ICMJE Style

Dr.M.Rajaiah, Dr.R.V.S.S.Nagabhushana Rao, Dr.Kolluru Venkata Nagendra, Dr.A.M.Mahaboob Basha, B.Niranjana Rao, Dr.O.Vijayakumar. MATHEMATICAL MODELING ON MARKETING ANALYTICS. JCR. (2020), [cited September 14, 2020]; 7(19): 4189-4198. doi:10.31838/jcr.07.19.491



Harvard Style

Dr.M.Rajaiah, Dr.R.V.S.S.Nagabhushana Rao, Dr.Kolluru Venkata Nagendra, Dr.A.M.Mahaboob Basha, B.Niranjana Rao, Dr.O.Vijayakumar (2020) MATHEMATICAL MODELING ON MARKETING ANALYTICS. JCR, 7 (19), 4189-4198. doi:10.31838/jcr.07.19.491



Turabian Style

Dr.M.Rajaiah, Dr.R.V.S.S.Nagabhushana Rao, Dr.Kolluru Venkata Nagendra, Dr.A.M.Mahaboob Basha, B.Niranjana Rao, Dr.O.Vijayakumar. 2020. MATHEMATICAL MODELING ON MARKETING ANALYTICS. Journal of Critical Reviews, 7 (19), 4189-4198. doi:10.31838/jcr.07.19.491



Chicago Style

Dr.M.Rajaiah, Dr.R.V.S.S.Nagabhushana Rao, Dr.Kolluru Venkata Nagendra, Dr.A.M.Mahaboob Basha, B.Niranjana Rao, Dr.O.Vijayakumar. "MATHEMATICAL MODELING ON MARKETING ANALYTICS." Journal of Critical Reviews 7 (2020), 4189-4198. doi:10.31838/jcr.07.19.491



MLA (The Modern Language Association) Style

Dr.M.Rajaiah, Dr.R.V.S.S.Nagabhushana Rao, Dr.Kolluru Venkata Nagendra, Dr.A.M.Mahaboob Basha, B.Niranjana Rao, Dr.O.Vijayakumar. "MATHEMATICAL MODELING ON MARKETING ANALYTICS." Journal of Critical Reviews 7.19 (2020), 4189-4198. Print. doi:10.31838/jcr.07.19.491



APA (American Psychological Association) Style

Dr.M.Rajaiah, Dr.R.V.S.S.Nagabhushana Rao, Dr.Kolluru Venkata Nagendra, Dr.A.M.Mahaboob Basha, B.Niranjana Rao, Dr.O.Vijayakumar (2020) MATHEMATICAL MODELING ON MARKETING ANALYTICS. Journal of Critical Reviews, 7 (19), 4189-4198. doi:10.31838/jcr.07.19.491