ISSN 2394-5125
 

Research Article 


LINKING HOFSTEDE'S CULTURAL DIMENSIONS WITH WOMEN’S DECISION-MAKING PROCESS IN COSMETIC PROCEDURES INDUSTRY: THE MEDIATING ROLE OF PERCEIVED VALUE

Alaeddin Mohammad Khalaf Ahmad, Sara Qtaish, Dima Abu Gharbieh, Raja’e Sahouri, Dana Bsoul, Dr. Dana F. Kakeesh.

Abstract
This research aims to investigate the impact of Hofstede‘s Cultural Dimensions (HCDs) on women‘s decision-making process (DMP) in cosmetics industry, and to understand the mediating role of perceived value. For this purpose, a research model was developed using four of HCD. Using an online questionnaire, the data were collected from a sample of 196 women. The results showed that collectivism and uncertainty avoidance have positive impact on the cosmetic DMP amongst women in Jordan. However, both femininity and indulgence alongside to perceived value (mediating variable) have no effect on DMP. These findings carry important implications to multiple stakeholders, and raise the importance of re-evaluating the Jordanian culture in accordance to HCD.

Key words: Hofstede‘s Cultural Dimensions; HCDs; DMP; Collectivism; Uncertainty avoidance; Femininity; Indulgence; Perceived value; Decision-making process.


 
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How to Cite this Article
Pubmed Style

Alaeddin Mohammad Khalaf Ahmad, Sara Qtaish, Dima Abu Gharbieh, Raja'e Sahouri, Dana Bsoul, Dr. Dana F. Kakeesh. LINKING HOFSTEDE'S CULTURAL DIMENSIONS WITH WOMEN’S DECISION-MAKING PROCESS IN COSMETIC PROCEDURES INDUSTRY: THE MEDIATING ROLE OF PERCEIVED VALUE. JCR. 2020; 7(19): 4463-4482. doi:10.31838/jcr.07.19.524


Web Style

Alaeddin Mohammad Khalaf Ahmad, Sara Qtaish, Dima Abu Gharbieh, Raja'e Sahouri, Dana Bsoul, Dr. Dana F. Kakeesh. LINKING HOFSTEDE'S CULTURAL DIMENSIONS WITH WOMEN’S DECISION-MAKING PROCESS IN COSMETIC PROCEDURES INDUSTRY: THE MEDIATING ROLE OF PERCEIVED VALUE. http://www.jcreview.com/?mno=127674 [Access: September 14, 2020]. doi:10.31838/jcr.07.19.524


AMA (American Medical Association) Style

Alaeddin Mohammad Khalaf Ahmad, Sara Qtaish, Dima Abu Gharbieh, Raja'e Sahouri, Dana Bsoul, Dr. Dana F. Kakeesh. LINKING HOFSTEDE'S CULTURAL DIMENSIONS WITH WOMEN’S DECISION-MAKING PROCESS IN COSMETIC PROCEDURES INDUSTRY: THE MEDIATING ROLE OF PERCEIVED VALUE. JCR. 2020; 7(19): 4463-4482. doi:10.31838/jcr.07.19.524



Vancouver/ICMJE Style

Alaeddin Mohammad Khalaf Ahmad, Sara Qtaish, Dima Abu Gharbieh, Raja'e Sahouri, Dana Bsoul, Dr. Dana F. Kakeesh. LINKING HOFSTEDE'S CULTURAL DIMENSIONS WITH WOMEN’S DECISION-MAKING PROCESS IN COSMETIC PROCEDURES INDUSTRY: THE MEDIATING ROLE OF PERCEIVED VALUE. JCR. (2020), [cited September 14, 2020]; 7(19): 4463-4482. doi:10.31838/jcr.07.19.524



Harvard Style

Alaeddin Mohammad Khalaf Ahmad, Sara Qtaish, Dima Abu Gharbieh, Raja'e Sahouri, Dana Bsoul, Dr. Dana F. Kakeesh (2020) LINKING HOFSTEDE'S CULTURAL DIMENSIONS WITH WOMEN’S DECISION-MAKING PROCESS IN COSMETIC PROCEDURES INDUSTRY: THE MEDIATING ROLE OF PERCEIVED VALUE. JCR, 7 (19), 4463-4482. doi:10.31838/jcr.07.19.524



Turabian Style

Alaeddin Mohammad Khalaf Ahmad, Sara Qtaish, Dima Abu Gharbieh, Raja'e Sahouri, Dana Bsoul, Dr. Dana F. Kakeesh. 2020. LINKING HOFSTEDE'S CULTURAL DIMENSIONS WITH WOMEN’S DECISION-MAKING PROCESS IN COSMETIC PROCEDURES INDUSTRY: THE MEDIATING ROLE OF PERCEIVED VALUE. Journal of Critical Reviews, 7 (19), 4463-4482. doi:10.31838/jcr.07.19.524



Chicago Style

Alaeddin Mohammad Khalaf Ahmad, Sara Qtaish, Dima Abu Gharbieh, Raja'e Sahouri, Dana Bsoul, Dr. Dana F. Kakeesh. "LINKING HOFSTEDE'S CULTURAL DIMENSIONS WITH WOMEN’S DECISION-MAKING PROCESS IN COSMETIC PROCEDURES INDUSTRY: THE MEDIATING ROLE OF PERCEIVED VALUE." Journal of Critical Reviews 7 (2020), 4463-4482. doi:10.31838/jcr.07.19.524



MLA (The Modern Language Association) Style

Alaeddin Mohammad Khalaf Ahmad, Sara Qtaish, Dima Abu Gharbieh, Raja'e Sahouri, Dana Bsoul, Dr. Dana F. Kakeesh. "LINKING HOFSTEDE'S CULTURAL DIMENSIONS WITH WOMEN’S DECISION-MAKING PROCESS IN COSMETIC PROCEDURES INDUSTRY: THE MEDIATING ROLE OF PERCEIVED VALUE." Journal of Critical Reviews 7.19 (2020), 4463-4482. Print. doi:10.31838/jcr.07.19.524



APA (American Psychological Association) Style

Alaeddin Mohammad Khalaf Ahmad, Sara Qtaish, Dima Abu Gharbieh, Raja'e Sahouri, Dana Bsoul, Dr. Dana F. Kakeesh (2020) LINKING HOFSTEDE'S CULTURAL DIMENSIONS WITH WOMEN’S DECISION-MAKING PROCESS IN COSMETIC PROCEDURES INDUSTRY: THE MEDIATING ROLE OF PERCEIVED VALUE. Journal of Critical Reviews, 7 (19), 4463-4482. doi:10.31838/jcr.07.19.524