ISSN 2394-5125
 

Research Article 


GREEN MARKETING: A DESCRIPTIVE STUDY

Dr. Rinku Sharma Dixit, Prof. Shailee L. Choudhary.

Abstract
Today our society is increasingly worried about the natural environment. The negative effect of human activities over the environmental condition involves concern today. Customers and makers have facilitated their thought toward ecologically well-disposed items that are endeavored to be "green" or condition pleasant like low force expending (imperativeness successful) electrical machines, natural items, without lead paints, recyclable paper, and cleansers. Indian marketers are additionally understanding the significance of the green showcasing idea. Government everywhere throughout the world putting forth attempts to limit the human effect on the condition. A green marketing approach in productive zones advances the coordination of environmental issues on each and every organization activity; from strategy detailing, planning re-designing in the production procedure and managing consumers. In this way, so as to stay serious inside the test tossed by protectionists, the organizations will have to find out the answer through their marketing strategies, product or services redesign and customer handling. Green marketing alludes to selling items or rendering administrations dependent on natural advantage

Key words: Green Marketing, Customer oriented marketing, mission marketing, innovative marketing, societal marketing, Ps of marketing, green consumerism


 
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How to Cite this Article
Pubmed Style

Dr. Rinku Sharma Dixit, Prof. Shailee L. Choudhary. GREEN MARKETING: A DESCRIPTIVE STUDY. JCR. 2020; 7(19): 4800-4806. doi:10.31838/jcr.07.19.562


Web Style

Dr. Rinku Sharma Dixit, Prof. Shailee L. Choudhary. GREEN MARKETING: A DESCRIPTIVE STUDY. http://www.jcreview.com/?mno=127849 [Access: September 14, 2020]. doi:10.31838/jcr.07.19.562


AMA (American Medical Association) Style

Dr. Rinku Sharma Dixit, Prof. Shailee L. Choudhary. GREEN MARKETING: A DESCRIPTIVE STUDY. JCR. 2020; 7(19): 4800-4806. doi:10.31838/jcr.07.19.562



Vancouver/ICMJE Style

Dr. Rinku Sharma Dixit, Prof. Shailee L. Choudhary. GREEN MARKETING: A DESCRIPTIVE STUDY. JCR. (2020), [cited September 14, 2020]; 7(19): 4800-4806. doi:10.31838/jcr.07.19.562



Harvard Style

Dr. Rinku Sharma Dixit, Prof. Shailee L. Choudhary (2020) GREEN MARKETING: A DESCRIPTIVE STUDY. JCR, 7 (19), 4800-4806. doi:10.31838/jcr.07.19.562



Turabian Style

Dr. Rinku Sharma Dixit, Prof. Shailee L. Choudhary. 2020. GREEN MARKETING: A DESCRIPTIVE STUDY. Journal of Critical Reviews, 7 (19), 4800-4806. doi:10.31838/jcr.07.19.562



Chicago Style

Dr. Rinku Sharma Dixit, Prof. Shailee L. Choudhary. "GREEN MARKETING: A DESCRIPTIVE STUDY." Journal of Critical Reviews 7 (2020), 4800-4806. doi:10.31838/jcr.07.19.562



MLA (The Modern Language Association) Style

Dr. Rinku Sharma Dixit, Prof. Shailee L. Choudhary. "GREEN MARKETING: A DESCRIPTIVE STUDY." Journal of Critical Reviews 7.19 (2020), 4800-4806. Print. doi:10.31838/jcr.07.19.562



APA (American Psychological Association) Style

Dr. Rinku Sharma Dixit, Prof. Shailee L. Choudhary (2020) GREEN MARKETING: A DESCRIPTIVE STUDY. Journal of Critical Reviews, 7 (19), 4800-4806. doi:10.31838/jcr.07.19.562