Abstract
Financial literacy is knowledge and awareness about the financial issues and aspects which lead
into better understanding of money related avenues especially investment in the common citizen or public. With
the advent of information technology penetration a good in enrichment in observed in the general financial
literacy level of common people, as they do in depth study over all the possible aspects of the particular
investment avenue before making and investment and several web applications are freely providing assistance
to them. Technology is influencing conducts of doing business and also offering interaction with different
financial market across the world, in such case understanding the financial market and products depends on the
level of financial literacy of the investor and investor can procure all the related information of the market and
products from the different web information sources. Financial literacy is vital for the financial prosperity and
wellbeing of the individual investor as it is directly related with the economy [1]. So, this study is aimed to
assess the effect of information technology on the level of financial literacy of the investor, investment
decisions. The sample population of the research work is common public (investors) of Udaipur city of
Rajasthan and their responses have been collected through a well structured reliable questionnaire. Data has
been statistically analyzed with the help of various statistical tools such as Pearson’s Chi-Square Test, Anova
and Pearson Correlation. The results of statistical analysis helped to conclude that information technology
penetration in making the person financial literate had improved the financial literacy level of the investor and
also helping in making better investment decisions. A strong relationship was observed between the information
technology enabled financial literacy and investment decision quality.

Key words: Information Technology, Financial Literacy, Investment, Investment Decision, Knowledge and Awareness