ISSN 2394-5125
 

Research Article 


CUSTOMER PERCEPTION TOWARDS CASHLESS TRANSACTIONS: AN ANALYSIS OF SPECIFIC AGE GROUP WITH SPECIAL REFERENCE TO HARYANA

Pooja Gupta, Dr.Rahul Hakhu.

Abstract
Cashless Transactions has become essential in present era due to availability of E-Banking services and additionally customerís awareness for quality in service. Indian economy is developing and with huge Internet subscribers creates a better platform for excellent practice of Cashless Transactions. Demonetization has presented a unique platform for adoption of digital payment, as an alternative to cash for Indian consumers. A survey analysis has been undertaken for 136 customers of Haryana in India to understand their perception towards Cashless Transactions. Specific Age Group is identified as a dependent variable with about 51% habitually in the age group of 26-40 for cashless transactions. Perceived Usefulness and customer attitude indicates a strong relationship when analysed in reference to a specific age group. This study reveals about the significance which is concerned with the relevance of the customer perception towards cashless transactions of a specific age group particularly in Haryana.

Key words: Customer Perception, Cashless Transactions, Demographics, Haryana.


 
ARTICLE TOOLS
Abstract
PDF Fulltext
How to cite this articleHow to cite this article
Citation Tools
Related Records
 Articles by Pooja Gupta
Articles by Dr.Rahul Hakhu
on Google
on Google Scholar


How to Cite this Article
Pubmed Style

Pooja Gupta, Dr.Rahul Hakhu. CUSTOMER PERCEPTION TOWARDS CASHLESS TRANSACTIONS: AN ANALYSIS OF SPECIFIC AGE GROUP WITH SPECIAL REFERENCE TO HARYANA. JCR. 2020; 7(19): 7674-7680. doi:10.31838/jcr.07.19.873


Web Style

Pooja Gupta, Dr.Rahul Hakhu. CUSTOMER PERCEPTION TOWARDS CASHLESS TRANSACTIONS: AN ANALYSIS OF SPECIFIC AGE GROUP WITH SPECIAL REFERENCE TO HARYANA. http://www.jcreview.com/?mno=136111 [Access: September 18, 2020]. doi:10.31838/jcr.07.19.873


AMA (American Medical Association) Style

Pooja Gupta, Dr.Rahul Hakhu. CUSTOMER PERCEPTION TOWARDS CASHLESS TRANSACTIONS: AN ANALYSIS OF SPECIFIC AGE GROUP WITH SPECIAL REFERENCE TO HARYANA. JCR. 2020; 7(19): 7674-7680. doi:10.31838/jcr.07.19.873



Vancouver/ICMJE Style

Pooja Gupta, Dr.Rahul Hakhu. CUSTOMER PERCEPTION TOWARDS CASHLESS TRANSACTIONS: AN ANALYSIS OF SPECIFIC AGE GROUP WITH SPECIAL REFERENCE TO HARYANA. JCR. (2020), [cited September 18, 2020]; 7(19): 7674-7680. doi:10.31838/jcr.07.19.873



Harvard Style

Pooja Gupta, Dr.Rahul Hakhu (2020) CUSTOMER PERCEPTION TOWARDS CASHLESS TRANSACTIONS: AN ANALYSIS OF SPECIFIC AGE GROUP WITH SPECIAL REFERENCE TO HARYANA. JCR, 7 (19), 7674-7680. doi:10.31838/jcr.07.19.873



Turabian Style

Pooja Gupta, Dr.Rahul Hakhu. 2020. CUSTOMER PERCEPTION TOWARDS CASHLESS TRANSACTIONS: AN ANALYSIS OF SPECIFIC AGE GROUP WITH SPECIAL REFERENCE TO HARYANA. Journal of Critical Reviews, 7 (19), 7674-7680. doi:10.31838/jcr.07.19.873



Chicago Style

Pooja Gupta, Dr.Rahul Hakhu. "CUSTOMER PERCEPTION TOWARDS CASHLESS TRANSACTIONS: AN ANALYSIS OF SPECIFIC AGE GROUP WITH SPECIAL REFERENCE TO HARYANA." Journal of Critical Reviews 7 (2020), 7674-7680. doi:10.31838/jcr.07.19.873



MLA (The Modern Language Association) Style

Pooja Gupta, Dr.Rahul Hakhu. "CUSTOMER PERCEPTION TOWARDS CASHLESS TRANSACTIONS: AN ANALYSIS OF SPECIFIC AGE GROUP WITH SPECIAL REFERENCE TO HARYANA." Journal of Critical Reviews 7.19 (2020), 7674-7680. Print. doi:10.31838/jcr.07.19.873



APA (American Psychological Association) Style

Pooja Gupta, Dr.Rahul Hakhu (2020) CUSTOMER PERCEPTION TOWARDS CASHLESS TRANSACTIONS: AN ANALYSIS OF SPECIFIC AGE GROUP WITH SPECIAL REFERENCE TO HARYANA. Journal of Critical Reviews, 7 (19), 7674-7680. doi:10.31838/jcr.07.19.873