ISSN 2394-5125
 

Research Article 


The Employer branding building

V.Tharanya, Vijayakumar Gajenderan., Nishad Nawaz.

Abstract
A Brandis built around an employer helps the firm to attract excellent graduates from prestigious
institutions. The employer brand concept is different from the institution's brand concept. The first
focus is on employees, and institutions' aim is on markets. Fresh talented graduates seek strong
employer brands to begin a career. Even for experienced executives moving from one firm to another,
the brand image of the employer comes quite useful. In a way, it is like a product branding for
consumers to select and use. Branding begins with Segmentation, Targeting &Positioning (STP), and
the employer branding also needs to with STP for better outcomes

Key words: Brand, Segmentation, Targeting, and Positioning


 
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How to Cite this Article
Pubmed Style

V.Tharanya, Vijayakumar Gajenderan., Nishad Nawaz. The Employer branding building. JCR. 2021; 8(1): 56-59. doi:10.31838/jcr.08.01.8


Web Style

V.Tharanya, Vijayakumar Gajenderan., Nishad Nawaz. The Employer branding building. http://www.jcreview.com/?mno=40673 [Access: April 17, 2021]. doi:10.31838/jcr.08.01.8


AMA (American Medical Association) Style

V.Tharanya, Vijayakumar Gajenderan., Nishad Nawaz. The Employer branding building. JCR. 2021; 8(1): 56-59. doi:10.31838/jcr.08.01.8



Vancouver/ICMJE Style

V.Tharanya, Vijayakumar Gajenderan., Nishad Nawaz. The Employer branding building. JCR. (2021), [cited April 17, 2021]; 8(1): 56-59. doi:10.31838/jcr.08.01.8



Harvard Style

V.Tharanya, Vijayakumar Gajenderan., Nishad Nawaz (2021) The Employer branding building. JCR, 8 (1), 56-59. doi:10.31838/jcr.08.01.8



Turabian Style

V.Tharanya, Vijayakumar Gajenderan., Nishad Nawaz. 2021. The Employer branding building. Journal of Critical Reviews, 8 (1), 56-59. doi:10.31838/jcr.08.01.8



Chicago Style

V.Tharanya, Vijayakumar Gajenderan., Nishad Nawaz. "The Employer branding building." Journal of Critical Reviews 8 (2021), 56-59. doi:10.31838/jcr.08.01.8



MLA (The Modern Language Association) Style

V.Tharanya, Vijayakumar Gajenderan., Nishad Nawaz. "The Employer branding building." Journal of Critical Reviews 8.1 (2021), 56-59. Print. doi:10.31838/jcr.08.01.8



APA (American Psychological Association) Style

V.Tharanya, Vijayakumar Gajenderan., Nishad Nawaz (2021) The Employer branding building. Journal of Critical Reviews, 8 (1), 56-59. doi:10.31838/jcr.08.01.8