ISSN 2394-5125
 

Research Article 


CUSTOMER SATISFACTION TOWARDS TELEVISION ADVERTISEMENT IN COIMBATORE CITY

Dr.G.Vengatesan, Mr.S.Balakrishnan, Mr.S.Sidharth.

Abstract
Television plays a significant role in the development of a country. In most of the developed countries, people
are well aware of the advantages of television. They are getting up to date information through television. Television attracts
the attention of viewers very easily and creates an interest among the viewers in the theme of advertising message and injects
the desire in the minds of the public to take action to purchase the products advertised. TV is also mostly preferred as
compared to radio and print media due to its wider coverage which can be pinpointed to the targeted audience. Television
advertising does not have certain limitations. The advertisement message last only if it is being presented on the screen. If a
prospect is not viewing or listening at the exact moment the advertisement is presented. The message is gone and wasted as
far as the prospect is concerned. The problem of this research is to examine the extent to inform and persuade consumers to
purchase products.

Key words: Televisions, Advertisements, Customer, Satisfaction


 
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How to Cite this Article
Pubmed Style

Dr.G.Vengatesan, Mr.S.Balakrishnan, Mr.S.Sidharth. CUSTOMER SATISFACTION TOWARDS TELEVISION ADVERTISEMENT IN COIMBATORE CITY. JCR. 2021; 8(1): 180-183. doi:10.31838/jcr.08.01.23


Web Style

Dr.G.Vengatesan, Mr.S.Balakrishnan, Mr.S.Sidharth. CUSTOMER SATISFACTION TOWARDS TELEVISION ADVERTISEMENT IN COIMBATORE CITY. http://www.jcreview.com/?mno=46669 [Access: January 28, 2021]. doi:10.31838/jcr.08.01.23


AMA (American Medical Association) Style

Dr.G.Vengatesan, Mr.S.Balakrishnan, Mr.S.Sidharth. CUSTOMER SATISFACTION TOWARDS TELEVISION ADVERTISEMENT IN COIMBATORE CITY. JCR. 2021; 8(1): 180-183. doi:10.31838/jcr.08.01.23



Vancouver/ICMJE Style

Dr.G.Vengatesan, Mr.S.Balakrishnan, Mr.S.Sidharth. CUSTOMER SATISFACTION TOWARDS TELEVISION ADVERTISEMENT IN COIMBATORE CITY. JCR. (2021), [cited January 28, 2021]; 8(1): 180-183. doi:10.31838/jcr.08.01.23



Harvard Style

Dr.G.Vengatesan, Mr.S.Balakrishnan, Mr.S.Sidharth (2021) CUSTOMER SATISFACTION TOWARDS TELEVISION ADVERTISEMENT IN COIMBATORE CITY. JCR, 8 (1), 180-183. doi:10.31838/jcr.08.01.23



Turabian Style

Dr.G.Vengatesan, Mr.S.Balakrishnan, Mr.S.Sidharth. 2021. CUSTOMER SATISFACTION TOWARDS TELEVISION ADVERTISEMENT IN COIMBATORE CITY. Journal of Critical Reviews, 8 (1), 180-183. doi:10.31838/jcr.08.01.23



Chicago Style

Dr.G.Vengatesan, Mr.S.Balakrishnan, Mr.S.Sidharth. "CUSTOMER SATISFACTION TOWARDS TELEVISION ADVERTISEMENT IN COIMBATORE CITY." Journal of Critical Reviews 8 (2021), 180-183. doi:10.31838/jcr.08.01.23



MLA (The Modern Language Association) Style

Dr.G.Vengatesan, Mr.S.Balakrishnan, Mr.S.Sidharth. "CUSTOMER SATISFACTION TOWARDS TELEVISION ADVERTISEMENT IN COIMBATORE CITY." Journal of Critical Reviews 8.1 (2021), 180-183. Print. doi:10.31838/jcr.08.01.23



APA (American Psychological Association) Style

Dr.G.Vengatesan, Mr.S.Balakrishnan, Mr.S.Sidharth (2021) CUSTOMER SATISFACTION TOWARDS TELEVISION ADVERTISEMENT IN COIMBATORE CITY. Journal of Critical Reviews, 8 (1), 180-183. doi:10.31838/jcr.08.01.23