ISSN 2394-5125
 

Research Article 


Borrower’s Outreach and Market- Driven Financial Products of Microfinance Institutions: Sustainable approach of Khushali and Microfinance Bank in Sindh

Muhammad Shaaban Jamro, Noor Shah Bukhari, Syed Maqsood Zia Ahmed, Imran Ahmed Shah.

Abstract
The aim of the study was to investigate borrower’s outreach and market-driven financial products of microfinance institutions in Sindh focusing on the Khushhali and Sindh Microfinance Bank. For this purpose, a survey was conducted from 270 participants associated with microfinance institutes of Sindh. In this manner, the confirmatory factor analysis and path analysis was conducted for the purpose of conducting a comparative analysis between the banks. Therefore, the results of the study determined that there is a significant effect of the attitude, behavior innovative product, need-driven products and level of access on the Market-Driven Products of Microfinance Banks. Besides, it was found that the level of accessibility and adoption of innovative products of Sindh Microfinance banks users in the context of market-driven financial products are less than Khushhali bank.

Key words: Borrower’s Outreach, market-driven products, small banks, microfinance banks.


 
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How to Cite this Article
Pubmed Style

Muhammad Shaaban Jamro, Noor Shah Bukhari, Syed Maqsood Zia Ahmed, Imran Ahmed Shah. Borrower’s Outreach and Market- Driven Financial Products of Microfinance Institutions: Sustainable approach of Khushali and Microfinance Bank in Sindh. JCR. 2021; 8(1): 553-560. doi:10.31838/jcr.08.01.60


Web Style

Muhammad Shaaban Jamro, Noor Shah Bukhari, Syed Maqsood Zia Ahmed, Imran Ahmed Shah. Borrower’s Outreach and Market- Driven Financial Products of Microfinance Institutions: Sustainable approach of Khushali and Microfinance Bank in Sindh. http://www.jcreview.com/?mno=53121 [Access: February 06, 2021]. doi:10.31838/jcr.08.01.60


AMA (American Medical Association) Style

Muhammad Shaaban Jamro, Noor Shah Bukhari, Syed Maqsood Zia Ahmed, Imran Ahmed Shah. Borrower’s Outreach and Market- Driven Financial Products of Microfinance Institutions: Sustainable approach of Khushali and Microfinance Bank in Sindh. JCR. 2021; 8(1): 553-560. doi:10.31838/jcr.08.01.60



Vancouver/ICMJE Style

Muhammad Shaaban Jamro, Noor Shah Bukhari, Syed Maqsood Zia Ahmed, Imran Ahmed Shah. Borrower’s Outreach and Market- Driven Financial Products of Microfinance Institutions: Sustainable approach of Khushali and Microfinance Bank in Sindh. JCR. (2021), [cited February 06, 2021]; 8(1): 553-560. doi:10.31838/jcr.08.01.60



Harvard Style

Muhammad Shaaban Jamro, Noor Shah Bukhari, Syed Maqsood Zia Ahmed, Imran Ahmed Shah (2021) Borrower’s Outreach and Market- Driven Financial Products of Microfinance Institutions: Sustainable approach of Khushali and Microfinance Bank in Sindh. JCR, 8 (1), 553-560. doi:10.31838/jcr.08.01.60



Turabian Style

Muhammad Shaaban Jamro, Noor Shah Bukhari, Syed Maqsood Zia Ahmed, Imran Ahmed Shah. 2021. Borrower’s Outreach and Market- Driven Financial Products of Microfinance Institutions: Sustainable approach of Khushali and Microfinance Bank in Sindh. Journal of Critical Reviews, 8 (1), 553-560. doi:10.31838/jcr.08.01.60



Chicago Style

Muhammad Shaaban Jamro, Noor Shah Bukhari, Syed Maqsood Zia Ahmed, Imran Ahmed Shah. "Borrower’s Outreach and Market- Driven Financial Products of Microfinance Institutions: Sustainable approach of Khushali and Microfinance Bank in Sindh." Journal of Critical Reviews 8 (2021), 553-560. doi:10.31838/jcr.08.01.60



MLA (The Modern Language Association) Style

Muhammad Shaaban Jamro, Noor Shah Bukhari, Syed Maqsood Zia Ahmed, Imran Ahmed Shah. "Borrower’s Outreach and Market- Driven Financial Products of Microfinance Institutions: Sustainable approach of Khushali and Microfinance Bank in Sindh." Journal of Critical Reviews 8.1 (2021), 553-560. Print. doi:10.31838/jcr.08.01.60



APA (American Psychological Association) Style

Muhammad Shaaban Jamro, Noor Shah Bukhari, Syed Maqsood Zia Ahmed, Imran Ahmed Shah (2021) Borrower’s Outreach and Market- Driven Financial Products of Microfinance Institutions: Sustainable approach of Khushali and Microfinance Bank in Sindh. Journal of Critical Reviews, 8 (1), 553-560. doi:10.31838/jcr.08.01.60