Abstract
This study was to determine the extent of ethical marketing practices by large scale organizations in Cross River
State. One research questions guided the study, while one hypothesis was tested at 0.05 level of significance. The area of study
was the 18 Local Government Areas in the State. The survey research design was ado pted for the study. A questionnairetitled
‘ethical marketing practices ” was used for data collection. The instrument was validated by three experts. The reliability of the
instruments was established using split half reliability method. The reliability co -efficient of the questionnaires was determined
using Pearson product moment correlation analysis. The reliability co-efficient of questionnaire is 0.85. This population was
578 community representatives in Cross River State. The sample for the study was 216 community representatives. The
sampling technique used was the three stage multi- stage sampling technique. The data collected were analyzed using weighted
mean scores for the research question. The hypothesis was tested using One Way Analysis of Variance. The findings from the
study revealed that the respondents used for this study were of the opinion that the large-scale organizations in Cross River State
practiceethical marketing practices to a small extent. The findings also showed that there is no significant difference in the mean
ratings of community leaders, youth leaders and ward councilors on the extent of ethical marketing practices of LSOs in Cross
River State. Some recommendations were made which included that theOwners of large-scale organizations should be
sensitized by the state government to sell acceptable products instead of giving importance only to those areas where they have
material interests.