ISSN 2394-5125
 

Research Article 


The Mediating Role of Market Orientation in Relation to Entrepreneurial Marketing and Business Performance of Handmade Carpet Production

Shahdokht Rahimpour.

Abstract
Entrepreneurship, in interaction with market orientation, plays a decisive role in improving and enhancing
business performance. The purpose of this study is to evaluate the impact of entrepreneurship on the
performance of carpet production business considering the mediating role of market orientation in the
relationship between these two variables. In this applied research, with the help of questionnaire tools, 38 design
questions and initial data were collected and analyzed by descriptive-causal method. The statistical population
of the study includes the manufacturers of handmade carpet business in Fars province. So, using stratified
random sampling and Cochran's formula, 100 people were selected as the sample size. Data analysis was
performed using structural equation method. The test results of the research hypotheses confirm the effect of
market orientation on the business performance of handmade carpet production and there is a significant
relationship between entrepreneurship and performance directly and also due to market orientation between
factors.

Key words: Entrepreneurial Marketing, Performance, Handmade Carpet Production, Market orientation.


 
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Pubmed Style

Shahdokht Rahimpour. The Mediating Role of Market Orientation in Relation to Entrepreneurial Marketing and Business Performance of Handmade Carpet Production. JCR. 2021; 8(2): 247-252. doi:10.31838/jcr.08.02.28


Web Style

Shahdokht Rahimpour. The Mediating Role of Market Orientation in Relation to Entrepreneurial Marketing and Business Performance of Handmade Carpet Production. http://www.jcreview.com/?mno=69291 [Access: April 13, 2021]. doi:10.31838/jcr.08.02.28


AMA (American Medical Association) Style

Shahdokht Rahimpour. The Mediating Role of Market Orientation in Relation to Entrepreneurial Marketing and Business Performance of Handmade Carpet Production. JCR. 2021; 8(2): 247-252. doi:10.31838/jcr.08.02.28



Vancouver/ICMJE Style

Shahdokht Rahimpour. The Mediating Role of Market Orientation in Relation to Entrepreneurial Marketing and Business Performance of Handmade Carpet Production. JCR. (2021), [cited April 13, 2021]; 8(2): 247-252. doi:10.31838/jcr.08.02.28



Harvard Style

Shahdokht Rahimpour (2021) The Mediating Role of Market Orientation in Relation to Entrepreneurial Marketing and Business Performance of Handmade Carpet Production. JCR, 8 (2), 247-252. doi:10.31838/jcr.08.02.28



Turabian Style

Shahdokht Rahimpour. 2021. The Mediating Role of Market Orientation in Relation to Entrepreneurial Marketing and Business Performance of Handmade Carpet Production. Journal of Critical Reviews, 8 (2), 247-252. doi:10.31838/jcr.08.02.28



Chicago Style

Shahdokht Rahimpour. "The Mediating Role of Market Orientation in Relation to Entrepreneurial Marketing and Business Performance of Handmade Carpet Production." Journal of Critical Reviews 8 (2021), 247-252. doi:10.31838/jcr.08.02.28



MLA (The Modern Language Association) Style

Shahdokht Rahimpour. "The Mediating Role of Market Orientation in Relation to Entrepreneurial Marketing and Business Performance of Handmade Carpet Production." Journal of Critical Reviews 8.2 (2021), 247-252. Print. doi:10.31838/jcr.08.02.28



APA (American Psychological Association) Style

Shahdokht Rahimpour (2021) The Mediating Role of Market Orientation in Relation to Entrepreneurial Marketing and Business Performance of Handmade Carpet Production. Journal of Critical Reviews, 8 (2), 247-252. doi:10.31838/jcr.08.02.28