ISSN 2394-5125
 

Review Article 


A STUDY ON THE IMPACT OF BRAND PREFERENCE AND FURNITURE ON CONSUMER PREFERENCE OF COFFEE HOUSES

Ankita Gangwani, Kerwin Savio Nigli,S. Boopathy.

Abstract
The food and beverage industry in India is developing at a rapid pace. These changes need to be met by the various sectors and runners in the business to be able to satisfy their customers. This statement applies most importantly for the coffee house industry, as today consumers are looking to use these spaces for different purposes. The study revolves around the coffee houses in Bangalore, India. The social aspects of the food and beverage industry, inclined towards coffee houses will be studied with various elements. It aims at studying the impact of elements including music, brand preference, taste preference, furniture, lighting and crown, on consumer preference to visit a coffee house. A total of 371 responses were collected, which included corporate and students residing in Bangalore.

Key words: Exotic Animals, Cultural Diversities, Wireless Internet, Caffeine, Descriptive Statistics.


 
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How to Cite this Article
Pubmed Style

Ankita Gangwani, Kerwin Savio Nigli,S. Boopathy. A STUDY ON THE IMPACT OF BRAND PREFERENCE AND FURNITURE ON CONSUMER PREFERENCE OF COFFEE HOUSES. JCR. 2020; 7(4): 149-154. doi:10.31838/jcr.07.04.26


Web Style

Ankita Gangwani, Kerwin Savio Nigli,S. Boopathy. A STUDY ON THE IMPACT OF BRAND PREFERENCE AND FURNITURE ON CONSUMER PREFERENCE OF COFFEE HOUSES. http://www.jcreview.com/?mno=94298 [Access: March 21, 2020]. doi:10.31838/jcr.07.04.26


AMA (American Medical Association) Style

Ankita Gangwani, Kerwin Savio Nigli,S. Boopathy. A STUDY ON THE IMPACT OF BRAND PREFERENCE AND FURNITURE ON CONSUMER PREFERENCE OF COFFEE HOUSES. JCR. 2020; 7(4): 149-154. doi:10.31838/jcr.07.04.26



Vancouver/ICMJE Style

Ankita Gangwani, Kerwin Savio Nigli,S. Boopathy. A STUDY ON THE IMPACT OF BRAND PREFERENCE AND FURNITURE ON CONSUMER PREFERENCE OF COFFEE HOUSES. JCR. (2020), [cited March 21, 2020]; 7(4): 149-154. doi:10.31838/jcr.07.04.26



Harvard Style

Ankita Gangwani, Kerwin Savio Nigli,S. Boopathy (2020) A STUDY ON THE IMPACT OF BRAND PREFERENCE AND FURNITURE ON CONSUMER PREFERENCE OF COFFEE HOUSES. JCR, 7 (4), 149-154. doi:10.31838/jcr.07.04.26



Turabian Style

Ankita Gangwani, Kerwin Savio Nigli,S. Boopathy. 2020. A STUDY ON THE IMPACT OF BRAND PREFERENCE AND FURNITURE ON CONSUMER PREFERENCE OF COFFEE HOUSES. Journal of Critical Reviews, 7 (4), 149-154. doi:10.31838/jcr.07.04.26



Chicago Style

Ankita Gangwani, Kerwin Savio Nigli,S. Boopathy. "A STUDY ON THE IMPACT OF BRAND PREFERENCE AND FURNITURE ON CONSUMER PREFERENCE OF COFFEE HOUSES." Journal of Critical Reviews 7 (2020), 149-154. doi:10.31838/jcr.07.04.26



MLA (The Modern Language Association) Style

Ankita Gangwani, Kerwin Savio Nigli,S. Boopathy. "A STUDY ON THE IMPACT OF BRAND PREFERENCE AND FURNITURE ON CONSUMER PREFERENCE OF COFFEE HOUSES." Journal of Critical Reviews 7.4 (2020), 149-154. Print. doi:10.31838/jcr.07.04.26



APA (American Psychological Association) Style

Ankita Gangwani, Kerwin Savio Nigli,S. Boopathy (2020) A STUDY ON THE IMPACT OF BRAND PREFERENCE AND FURNITURE ON CONSUMER PREFERENCE OF COFFEE HOUSES. Journal of Critical Reviews, 7 (4), 149-154. doi:10.31838/jcr.07.04.26





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