ISSN 2394-5125
 

Review Article 


ANTECEDENTS OF EMPLOYEE BRAND EQUITY IN FMCG ORGANIZATION

M. Preetha, G. Murugesan.

Abstract
Source of competitive advantage differs from one industry to the another. In order to achieve a sustainable competitive advantage the most promising strategy is the human resource portfolio of the organization. The image of the organization in the minds of the employees is transcended in to the stakeholders of the organization. This paper deals with the employee based brand equity factors that can be exploited by the organization in order have a sustainable profitability for the organization.

Key words: FMCG Organization, Brand Equity, Employee


 
ARTICLE TOOLS
Abstract
PDF Fulltext
How to cite this articleHow to cite this article
Citation Tools
Related Records
 Articles by M. Preetha
Articles by G. Murugesan
on Google
on Google Scholar
Article Statistics
 Viewed: 1
Downloaded: 1


How to Cite this Article
Pubmed Style

M. Preetha, G. Murugesan. ANTECEDENTS OF EMPLOYEE BRAND EQUITY IN FMCG ORGANIZATION. JCR. 2020; 7(4): 845-846. doi:10.31838/jcr.07.04.159


Web Style

M. Preetha, G. Murugesan. ANTECEDENTS OF EMPLOYEE BRAND EQUITY IN FMCG ORGANIZATION. http://www.jcreview.com/?mno=96133 [Access: March 31, 2020]. doi:10.31838/jcr.07.04.159


AMA (American Medical Association) Style

M. Preetha, G. Murugesan. ANTECEDENTS OF EMPLOYEE BRAND EQUITY IN FMCG ORGANIZATION. JCR. 2020; 7(4): 845-846. doi:10.31838/jcr.07.04.159



Vancouver/ICMJE Style

M. Preetha, G. Murugesan. ANTECEDENTS OF EMPLOYEE BRAND EQUITY IN FMCG ORGANIZATION. JCR. (2020), [cited March 31, 2020]; 7(4): 845-846. doi:10.31838/jcr.07.04.159



Harvard Style

M. Preetha, G. Murugesan (2020) ANTECEDENTS OF EMPLOYEE BRAND EQUITY IN FMCG ORGANIZATION. JCR, 7 (4), 845-846. doi:10.31838/jcr.07.04.159



Turabian Style

M. Preetha, G. Murugesan. 2020. ANTECEDENTS OF EMPLOYEE BRAND EQUITY IN FMCG ORGANIZATION. Journal of Critical Reviews, 7 (4), 845-846. doi:10.31838/jcr.07.04.159



Chicago Style

M. Preetha, G. Murugesan. "ANTECEDENTS OF EMPLOYEE BRAND EQUITY IN FMCG ORGANIZATION." Journal of Critical Reviews 7 (2020), 845-846. doi:10.31838/jcr.07.04.159



MLA (The Modern Language Association) Style

M. Preetha, G. Murugesan. "ANTECEDENTS OF EMPLOYEE BRAND EQUITY IN FMCG ORGANIZATION." Journal of Critical Reviews 7.4 (2020), 845-846. Print. doi:10.31838/jcr.07.04.159



APA (American Psychological Association) Style

M. Preetha, G. Murugesan (2020) ANTECEDENTS OF EMPLOYEE BRAND EQUITY IN FMCG ORGANIZATION. Journal of Critical Reviews, 7 (4), 845-846. doi:10.31838/jcr.07.04.159





Most Viewed Articles
  • ANALYTICAL RESULTS OF SLOPE FAILURE AND EFFECTIVE USE OF FLYCAM DATA: A CASE STUDY FROM KM 11 TO KM 13 ON THE 3B HIGHWAY, BACKAN PROVINCE OF VIETNAM
    VIETHA NGUYEN, HONGTHINH PHI, TRUONGTHANH PHI*
    JCR. 2020; 7(1): 1-5
    » Abstract » doi: 10.22159/jcr.07.01.01

  • ZOOTHERAPY AMONG THE ETHNIC GROUPS OF NORTH EASTERN REGION OF INDIA-A CRITICAL REVIEW
    KHIROD SANKAR DAS, SUDIPTA CHOUDHURY, K. CHANREILA L. NONGLAIT
    JCR. 2017; 4(2): 1-9
    » Abstract » doi: 10.22159/jcr.2017v4i2.14698

  • CADMIUM NANOPARTICLES AND ITS TOXICITY
    RAJNISH GUPTA
    JCR. 2019; 6(5): 1-7
    » Abstract » doi: 10.22159/jcr.2019v6i5.34073

  • RECENT THERAPEUTIC PROGRESS OF CHALCONE SCAFFOLD BEARING COMPOUNDS AS PROSPECTIVE ANTI-GOUT CANDIDATES
    DEBARSHI KAR MAHAPATRA, VIVEK ASATI, SANJAY KUMAR BHARTI
    JCR. 2019; 6(1): 1-5
    » Abstract » doi: 10.22159/jcr.2019v6i1.31760

  • ADVANCES OF HYDRAZONE LINKER IN POLYMERIC DRUG DELIVERY
    SHIVSHANKAR R. MANE
    JCR. 2019; 6(2): 1-4
    » Abstract » doi: 10.22159/jcr.2019v6i2.31833

  • Most Downloaded
  • CADMIUM NANOPARTICLES AND ITS TOXICITY
    RAJNISH GUPTA
    JCR. 2019; 6(5): 1-7
    » Abstract » doi: 10.22159/jcr.2019v6i5.34073

  • ANALYTICAL RESULTS OF SLOPE FAILURE AND EFFECTIVE USE OF FLYCAM DATA: A CASE STUDY FROM KM 11 TO KM 13 ON THE 3B HIGHWAY, BACKAN PROVINCE OF VIETNAM
    VIETHA NGUYEN, HONGTHINH PHI, TRUONGTHANH PHI*
    JCR. 2020; 7(1): 1-5
    » Abstract » doi: 10.22159/jcr.07.01.01

  • Multi Drug Resistance in Cancer Therapy-An Overview
    HARISH KADKOL, VIKAS JAIN, AMIT B PATIL*
    JCR. 2019; 6(6): 1-6
    » Abstract » doi: 10.22159/jcr.2019v6i6.35673

  • AN OVERVIEW ON MEDICINAL PLANTS FOR THE TREATMENT OF ACNE
    D. MANOGNA REDDY, VIKAS JAIN
    JCR. 2019; 6(6): 7-14
    » Abstract » doi: 10.22159/jcr.2019v6i6.35696

  • QUANTITATIVE ANALYSIS OF BIOLOGICAL NITROGEN FIXATION IN VARIOUS MODELS OF LEGUMES AND THE FACTORS INFLUENCING THE PROCESS: A REVIEW
    SAMEER SHARMA, ANIKET MALAGE, SIBI G.
    JCR. 2019; 6(6): 24-28
    » Abstract » doi: 10.22159/jcr.2019v6i6.35637

  • Most Cited Articles
  • ZOOTHERAPY AMONG THE ETHNIC GROUPS OF NORTH EASTERN REGION OF INDIA-A CRITICAL REVIEW
    KHIROD SANKAR DAS, SUDIPTA CHOUDHURY, K. CHANREILA L. NONGLAIT
    JCR. 2017; 4(2): 1-9
    » Abstract » doi: 10.22159/jcr.2017v4i2.14698
    Cited : 1 time [Click to see citing article]