Abstract

The evolving technological phase has reached the stage where entrepreneurs need to use social media as a tool to sustain and operate their firms. Long ago, an entrepreneur's business was limited to regional marketing and customer targeting, but the situation has changed. The expansion of the internet and various social media tools has made them an essential part of business. The use of social media in business has revolutionized marketing, advertising, and promotional methods. The growth of social media has not only provided a platform for doing business, but has also made it easier for both customers and sellers to promote and communicate in a more effective manner. This paper attempts to investigate the growth and development of e- entrepreneurs via social media. Social media is crucial for the development of e- entrepreneurs as well as their business marketing and long-term success. It also looks into the necessary marketing strategies for entrepreneurs and the many other media opportunities available.

Description