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2021, Vol: 8, Issue: 8
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    AWARENESS ON MUTUAL FUND INVESTMENT A Study with references to Investors Perspective in North Costal Andhra Pradesh (2020)
    M. Satyavathi
    JCR. 2020: 2432 to 2446

    Abstract

    Investor�s main objective is to earn higher returns keeping in mind the risk and liquidity factors. With this objective in mind, an investor is looking out for various investment avenues. Most investors are aware of various schemes of mutual funds and other Investment Methods. Diversification of portfolio and tax benefits are the main factors of mutual fund that allure the investors. Most investors are aware of advantages of Mutual Funds and the preferred reason for investing in Mutual Funds is consistent returns given by these funds. The mutual fund industry in India has undergone a most successful phase in the last 20 years. This paper discusses the investor�s awareness on mutual fund investment in North Costal Andhra Pradesh since last 10 years. The present study is an endeavor to know the awareness of investors about mutual funds.

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    Volume & Issue

    Volume 7 Issue-1

    Keywords

    investor�s awareness, investment avenues, mutual fund industry, risk and liquidity
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