Abstract

Now clothes have become an integral part of our personality. Every day we spend some amount of time deciding about clothes we wear. Clothing behaviour research has its roots primarily from the disciplines of psychology, sociology and social psychology. This study was designed to know the gender-based relation between self-concept and clothing behaviour from 300 boys and 300 girls’ students each selected in Nagpur City, based on the courses offered by the colleges through using well-structured questionnaires. On the basis of the study results, it may be concluded that in general there is no significant relationship between perceived self-concept of college going students (girls and boys) and their clothing behaviour. It also concluded that there is no significant relationship between ideal self-concept and their clothing behaviour. Also results showed that in general there is no significant relationship between social self-concept of college going students (boys and girls) and their clothing behaviour

Description