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2021, Vol: 8, Issue: 8
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    CUSTOMER CONNECTIONS: BUILDING LASTING RELATIONSHIPS THROUGH STRATEGIC MARKETING (2020)
    Dr. Prakash Vadavadagi
    JCR. 2020: 2438-2443

    Abstract

    This paper explores the dynamic landscape of marketing , focusing on the theme of "Customer Connections" and how strategic marketing played a pivotal role in building lasting relationships. Against the backdrop of global challenges, the paper delves into innovative strategies, emerging trends, and the transformative power of marketing in fostering meaningful connections with customers.

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    Volume 7 Issue-1

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