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2021, Vol: 8, Issue: 8
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    Strategic Insights: Navigating the Evolving Landscape of Marketing Management in the Digital Era (2019)
    Dr. Prakash Vadavadagi
    JCR. 2019: 880-885

    Abstract

    This paper aims to provide strategic insights into the challenges and opportunities that marketers faced , against the backdrop of the rapidly evolving landscape of marketing management in the digital era. As technology continued to advance and consumer behavior underwent significant shifts, marketers needed to adapt and formulate strategies that embraced the digital transformation.

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    Volume 6 Issue-7

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