ISSN 2394-5125
 

Research Article 


A Proposed Plan For The Viral Marketing Of Sporting Products And Services To Social Media Users In The Arab World

Ahmed Farouk.

Abstract
Viral marketing has resulted recently in a lot of excitement as a novel technology in the field of marketing. The need of sporting
institutions to attract new customers for sporting products and services has increased, especially as many international and Arab clubs rely on
them for most of their funding. These institutions, especially clubs, have outlets for selling their products and services. Therefore they are in
need for new approaches that are related to modern communication and innovative distribution methods that can depend on their current
audience in conveying e-ads to other users in light of the increase in social media users in the Arab world. This study aims at developing a
marketing plan for sporting products and services through viral marketing with social media users. The researcher used the descriptive method.
The sample consisted of 1070 social media users in 13 Arab countries. He used a questionnaire composed of five themes and 42 items as a data
collecting tool. Allan Dib’s “one-page marketing plan” was used to develop the marketing plan of sporting products and services. The study
found that participants reported watching e-ads of sporting products and services that appeared during browsing social media pages; Facebook
was the most used medium for receiving ads about sporting products and services; sharing the product’s ad depended on the availability of
incentives; purchasing sporting products and services took place after a recommendation by a relative or a friend; and their evaluation of
sporting products and services depended on the experiences of other people. The study recommends that the proposed plan should be used in
marketing sporting products and services

Key words: Arab world, social media, sporting products, viral marketing


 
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Pubmed Style

Ahmed Farouk. A Proposed Plan For The Viral Marketing Of Sporting Products And Services To Social Media Users In The Arab World. JCR. 2021; 8(1): 954-964. doi:10.31838/jcr.08.01.105


Web Style

Ahmed Farouk. A Proposed Plan For The Viral Marketing Of Sporting Products And Services To Social Media Users In The Arab World. http://www.jcreview.com/?mno=61448 [Access: May 31, 2021]. doi:10.31838/jcr.08.01.105


AMA (American Medical Association) Style

Ahmed Farouk. A Proposed Plan For The Viral Marketing Of Sporting Products And Services To Social Media Users In The Arab World. JCR. 2021; 8(1): 954-964. doi:10.31838/jcr.08.01.105



Vancouver/ICMJE Style

Ahmed Farouk. A Proposed Plan For The Viral Marketing Of Sporting Products And Services To Social Media Users In The Arab World. JCR. (2021), [cited May 31, 2021]; 8(1): 954-964. doi:10.31838/jcr.08.01.105



Harvard Style

Ahmed Farouk (2021) A Proposed Plan For The Viral Marketing Of Sporting Products And Services To Social Media Users In The Arab World. JCR, 8 (1), 954-964. doi:10.31838/jcr.08.01.105



Turabian Style

Ahmed Farouk. 2021. A Proposed Plan For The Viral Marketing Of Sporting Products And Services To Social Media Users In The Arab World. Journal of Critical Reviews, 8 (1), 954-964. doi:10.31838/jcr.08.01.105



Chicago Style

Ahmed Farouk. "A Proposed Plan For The Viral Marketing Of Sporting Products And Services To Social Media Users In The Arab World." Journal of Critical Reviews 8 (2021), 954-964. doi:10.31838/jcr.08.01.105



MLA (The Modern Language Association) Style

Ahmed Farouk. "A Proposed Plan For The Viral Marketing Of Sporting Products And Services To Social Media Users In The Arab World." Journal of Critical Reviews 8.1 (2021), 954-964. Print. doi:10.31838/jcr.08.01.105



APA (American Psychological Association) Style

Ahmed Farouk (2021) A Proposed Plan For The Viral Marketing Of Sporting Products And Services To Social Media Users In The Arab World. Journal of Critical Reviews, 8 (1), 954-964. doi:10.31838/jcr.08.01.105