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ISSN 2394-5125
 

Research Article 


The Effects of perceived trust in the company on the customer loyalty based on the company’s website contents (case study of Aval-Option startup)

Elhamjafari, YahyaChaghouee.

Abstract
In our modern world, the customers are at the center of attention for companies and customer loyalty is the main
factorin creating organizational competitive advantage. In recent years, various economical firms, from the startup
companies and small businesses to the international companies , have recognized the importance of customer loyalty.
Those companies are well aware that maintaining the existing customers is more profitable than attracting new ones.
The present study aims to examine the effect of perceived trust in the company on the levels of customer loyalty
based on the Aval-Option company’s website contents. This is an applied study in terms of purpose and a
descriptive survey study in terms of the data collection method. The statistical population of the studyconsisted of all
the customers of the Aval-Option startup website. We followed the rule of five times of the number of questions to
make a decision about the sample. 175 customers were selected for the sample. The findings showed that a positive
and significant relationship exists between the quality of information and the user satisfaction from the previous
experiences, and the trust in the website; meanwhile a positive and significant relationship was detected between the
“perceived trust in the company’s website” as a variable and the “intention of repeating purchase”, “recommending
the purchase to other people” and “rejecting the other options ”.

Key words: customer loyalty, startups, Aval-Option, website


 
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Pubmed Style

Elhamjafari, YahyaChaghouee. The Effects of perceived trust in the company on the customer loyalty based on the company’s website contents (case study of Aval-Option startup). JCR. 2021; 8(1): 1196-1205. doi:10.31838/jcr.08.01.129


Web Style

Elhamjafari, YahyaChaghouee. The Effects of perceived trust in the company on the customer loyalty based on the company’s website contents (case study of Aval-Option startup). http://www.jcreview.com/?mno=72029 [Access: April 17, 2021]. doi:10.31838/jcr.08.01.129


AMA (American Medical Association) Style

Elhamjafari, YahyaChaghouee. The Effects of perceived trust in the company on the customer loyalty based on the company’s website contents (case study of Aval-Option startup). JCR. 2021; 8(1): 1196-1205. doi:10.31838/jcr.08.01.129



Vancouver/ICMJE Style

Elhamjafari, YahyaChaghouee. The Effects of perceived trust in the company on the customer loyalty based on the company’s website contents (case study of Aval-Option startup). JCR. (2021), [cited April 17, 2021]; 8(1): 1196-1205. doi:10.31838/jcr.08.01.129



Harvard Style

Elhamjafari, YahyaChaghouee (2021) The Effects of perceived trust in the company on the customer loyalty based on the company’s website contents (case study of Aval-Option startup). JCR, 8 (1), 1196-1205. doi:10.31838/jcr.08.01.129



Turabian Style

Elhamjafari, YahyaChaghouee. 2021. The Effects of perceived trust in the company on the customer loyalty based on the company’s website contents (case study of Aval-Option startup). Journal of Critical Reviews, 8 (1), 1196-1205. doi:10.31838/jcr.08.01.129



Chicago Style

Elhamjafari, YahyaChaghouee. "The Effects of perceived trust in the company on the customer loyalty based on the company’s website contents (case study of Aval-Option startup)." Journal of Critical Reviews 8 (2021), 1196-1205. doi:10.31838/jcr.08.01.129



MLA (The Modern Language Association) Style

Elhamjafari, YahyaChaghouee. "The Effects of perceived trust in the company on the customer loyalty based on the company’s website contents (case study of Aval-Option startup)." Journal of Critical Reviews 8.1 (2021), 1196-1205. Print. doi:10.31838/jcr.08.01.129



APA (American Psychological Association) Style

Elhamjafari, YahyaChaghouee (2021) The Effects of perceived trust in the company on the customer loyalty based on the company’s website contents (case study of Aval-Option startup). Journal of Critical Reviews, 8 (1), 1196-1205. doi:10.31838/jcr.08.01.129