ISSN 2394-5125
 

Research Article 


Poultrepreneurial marketing capability and the profitability of selected poultry businesses in Ikorodu,

Adefulu, A. D., Arigbede T.O., Nwankwere, I.A., Nnorom, K. G..

Abstract
Globally, poultry businesses are continuously becoming a very important industry and unit of business, there is the onus for the ability of these businesses to be a going concern with emphasis on survival and profitability. However, poultry business owners or managers find it difficult in constantly making profits due to weak marketing capabilities on their parts. Hence, this study investigated the relationship between marketing capability and profitability of selected poultry businesses in Ikorodu, Lagos State, Nigeria. The study employed cross-sectional survey research design. The target population comprised 64 registered PAN members in Ikorodu, Lagos State, Nigeria. A total enumeration technique was adopted. Findings revealed that there was a significant and positive relationship between poultrepreneurial marketing capability and the profitability of selected poultry businesses in Ikorodu, Lagos State, Nigeria. The study concludes that there is relationship between market capability and profitability. It is recommended that poultrepreneurs should evolve dynamic business models that will enhance adoption of information technology capability and organisational culture flexibility in order to achieve the advantage of larger market share

Key words: Market Capability, Profitability, Poultrepreneur, Poultry business, PAN


 
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How to Cite this Article
Pubmed Style

Adefulu, A. D., Arigbede T.O., Nwankwere, I.A., Nnorom, K. G.. Poultrepreneurial marketing capability and the profitability of selected poultry businesses in Ikorodu,. JCR. 2021; 8(2): 759-769. doi:10.31838/jcr.08.02.79


Web Style

Adefulu, A. D., Arigbede T.O., Nwankwere, I.A., Nnorom, K. G.. Poultrepreneurial marketing capability and the profitability of selected poultry businesses in Ikorodu,. http://www.jcreview.com/?mno=76247 [Access: April 26, 2021]. doi:10.31838/jcr.08.02.79


AMA (American Medical Association) Style

Adefulu, A. D., Arigbede T.O., Nwankwere, I.A., Nnorom, K. G.. Poultrepreneurial marketing capability and the profitability of selected poultry businesses in Ikorodu,. JCR. 2021; 8(2): 759-769. doi:10.31838/jcr.08.02.79



Vancouver/ICMJE Style

Adefulu, A. D., Arigbede T.O., Nwankwere, I.A., Nnorom, K. G.. Poultrepreneurial marketing capability and the profitability of selected poultry businesses in Ikorodu,. JCR. (2021), [cited April 26, 2021]; 8(2): 759-769. doi:10.31838/jcr.08.02.79



Harvard Style

Adefulu, A. D., Arigbede T.O., Nwankwere, I.A., Nnorom, K. G. (2021) Poultrepreneurial marketing capability and the profitability of selected poultry businesses in Ikorodu,. JCR, 8 (2), 759-769. doi:10.31838/jcr.08.02.79



Turabian Style

Adefulu, A. D., Arigbede T.O., Nwankwere, I.A., Nnorom, K. G.. 2021. Poultrepreneurial marketing capability and the profitability of selected poultry businesses in Ikorodu,. Journal of Critical Reviews, 8 (2), 759-769. doi:10.31838/jcr.08.02.79



Chicago Style

Adefulu, A. D., Arigbede T.O., Nwankwere, I.A., Nnorom, K. G.. "Poultrepreneurial marketing capability and the profitability of selected poultry businesses in Ikorodu,." Journal of Critical Reviews 8 (2021), 759-769. doi:10.31838/jcr.08.02.79



MLA (The Modern Language Association) Style

Adefulu, A. D., Arigbede T.O., Nwankwere, I.A., Nnorom, K. G.. "Poultrepreneurial marketing capability and the profitability of selected poultry businesses in Ikorodu,." Journal of Critical Reviews 8.2 (2021), 759-769. Print. doi:10.31838/jcr.08.02.79



APA (American Psychological Association) Style

Adefulu, A. D., Arigbede T.O., Nwankwere, I.A., Nnorom, K. G. (2021) Poultrepreneurial marketing capability and the profitability of selected poultry businesses in Ikorodu,. Journal of Critical Reviews, 8 (2), 759-769. doi:10.31838/jcr.08.02.79