ISSN 2394-5125
 

Research Article 


The impact of advertising in the smartphone environment on the intention of consumers to buy home appliances Case study: Selected stores of LG in Tehran)

Behnaz ahmadzadeh.

Abstract
The main purpose of this study is to investigate the effect of advertising in the smartphone environment on the intention of consumers to buy home appliances. The statistical population of this research includes all customers of LG home appliance stores in Tehran in 1398. In this study, 300 questionnaires were randomly distributed and collected among customers of home appliance stores. The results show that awareness, acceptability, perceived resentment and perceived motivation of advertising in the smartphone environment affect the value of advertising in home appliance stores, but perceived entertainment of advertising in the smartphone environment affects the value of advertising in Home appliance stores have no effect. Awareness, acceptability, perceived entertainment, and perceived motivation of advertising in the smartphone environment affect the fascination in home appliance stores, but perceived resentment of advertising in the smartphone environment does not affect the value of advertising in home appliance stores. Emotional value, value of advertising, fascination, quality of web design and brand awareness affect the intention of consumers to buy home appliances in home appliance stores. Emotional value and quality of web design affect brand awareness in home appliance stores

Key words: advertising, advertising in the smartphone environment, the intention of consumers to buy


 
ARTICLE TOOLS
Abstract
PDF Fulltext
How to cite this articleHow to cite this article
Citation Tools
Related Records
 Articles by Behnaz ahmadzadeh
on Google
on Google Scholar


How to Cite this Article
Pubmed Style

Behnaz ahmadzadeh. The impact of advertising in the smartphone environment on the intention of consumers to buy home appliances Case study: Selected stores of LG in Tehran). JCR. 2021; 8(2): 1063-1070. doi:10.31838/jcr.08.02.109


Web Style

Behnaz ahmadzadeh. The impact of advertising in the smartphone environment on the intention of consumers to buy home appliances Case study: Selected stores of LG in Tehran). http://www.jcreview.com/?mno=81077 [Access: June 02, 2021]. doi:10.31838/jcr.08.02.109


AMA (American Medical Association) Style

Behnaz ahmadzadeh. The impact of advertising in the smartphone environment on the intention of consumers to buy home appliances Case study: Selected stores of LG in Tehran). JCR. 2021; 8(2): 1063-1070. doi:10.31838/jcr.08.02.109



Vancouver/ICMJE Style

Behnaz ahmadzadeh. The impact of advertising in the smartphone environment on the intention of consumers to buy home appliances Case study: Selected stores of LG in Tehran). JCR. (2021), [cited June 02, 2021]; 8(2): 1063-1070. doi:10.31838/jcr.08.02.109



Harvard Style

Behnaz ahmadzadeh (2021) The impact of advertising in the smartphone environment on the intention of consumers to buy home appliances Case study: Selected stores of LG in Tehran). JCR, 8 (2), 1063-1070. doi:10.31838/jcr.08.02.109



Turabian Style

Behnaz ahmadzadeh. 2021. The impact of advertising in the smartphone environment on the intention of consumers to buy home appliances Case study: Selected stores of LG in Tehran). Journal of Critical Reviews, 8 (2), 1063-1070. doi:10.31838/jcr.08.02.109



Chicago Style

Behnaz ahmadzadeh. "The impact of advertising in the smartphone environment on the intention of consumers to buy home appliances Case study: Selected stores of LG in Tehran)." Journal of Critical Reviews 8 (2021), 1063-1070. doi:10.31838/jcr.08.02.109



MLA (The Modern Language Association) Style

Behnaz ahmadzadeh. "The impact of advertising in the smartphone environment on the intention of consumers to buy home appliances Case study: Selected stores of LG in Tehran)." Journal of Critical Reviews 8.2 (2021), 1063-1070. Print. doi:10.31838/jcr.08.02.109



APA (American Psychological Association) Style

Behnaz ahmadzadeh (2021) The impact of advertising in the smartphone environment on the intention of consumers to buy home appliances Case study: Selected stores of LG in Tehran). Journal of Critical Reviews, 8 (2), 1063-1070. doi:10.31838/jcr.08.02.109