ISSN 2394-5125
 

Research Article 


A PRODUCT SEARCH SYSTEM THAT LEADS THE USER TO THE MOST PROFITABLE PRODUCT

Zahra Fasihi, Mohammadreza Razzazi.

Abstract
Nowadays, the variety and complexity of products, particularly electronicproducts are so high that
most users prefer to consult an expert before making a purchase. Thus, an attempt was made to design a system that
notifies the user of some important aspects of the commodity. In the proposed approach, with the help of data
mining algorithms, an attempt is made to explore the relationships between diverse attributes of the product and
save the resulting rules to be utilized in the system. The system attempts at notifying the user and leads him/her to
a better purchase by revealing these rules.
By observing these principles, the user reconsiders his/her choice and repeats the search process. This continues
until the user is assured that the requested product has exactly the same attributes. After this stage, from the
attributes of the product that the user has requested and related attributes that have been discovered as association
rules, a structure will be created as “Relation graph”, then “utility graph” is dynamically created for the user and
by using the Analytic Hierarchy Process (AHP) with a few changes, Finally the most suitable and profitable
commodities are suggested for the purchase.

Key words: Analytic Hierarchy Process; Multi attribute search; Product search;Multi-Criteriarecommender systems.


 
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Pubmed Style

Zahra Fasihi, Mohammadreza Razzazi. A PRODUCT SEARCH SYSTEM THAT LEADS THE USER TO THE MOST PROFITABLE PRODUCT. JCR. 2021; 8(2): 1102-1113. doi:10.31838/jcr.08.02.113


Web Style

Zahra Fasihi, Mohammadreza Razzazi. A PRODUCT SEARCH SYSTEM THAT LEADS THE USER TO THE MOST PROFITABLE PRODUCT. http://www.jcreview.com/?mno=81783 [Access: May 30, 2021]. doi:10.31838/jcr.08.02.113


AMA (American Medical Association) Style

Zahra Fasihi, Mohammadreza Razzazi. A PRODUCT SEARCH SYSTEM THAT LEADS THE USER TO THE MOST PROFITABLE PRODUCT. JCR. 2021; 8(2): 1102-1113. doi:10.31838/jcr.08.02.113



Vancouver/ICMJE Style

Zahra Fasihi, Mohammadreza Razzazi. A PRODUCT SEARCH SYSTEM THAT LEADS THE USER TO THE MOST PROFITABLE PRODUCT. JCR. (2021), [cited May 30, 2021]; 8(2): 1102-1113. doi:10.31838/jcr.08.02.113



Harvard Style

Zahra Fasihi, Mohammadreza Razzazi (2021) A PRODUCT SEARCH SYSTEM THAT LEADS THE USER TO THE MOST PROFITABLE PRODUCT. JCR, 8 (2), 1102-1113. doi:10.31838/jcr.08.02.113



Turabian Style

Zahra Fasihi, Mohammadreza Razzazi. 2021. A PRODUCT SEARCH SYSTEM THAT LEADS THE USER TO THE MOST PROFITABLE PRODUCT. Journal of Critical Reviews, 8 (2), 1102-1113. doi:10.31838/jcr.08.02.113



Chicago Style

Zahra Fasihi, Mohammadreza Razzazi. "A PRODUCT SEARCH SYSTEM THAT LEADS THE USER TO THE MOST PROFITABLE PRODUCT." Journal of Critical Reviews 8 (2021), 1102-1113. doi:10.31838/jcr.08.02.113



MLA (The Modern Language Association) Style

Zahra Fasihi, Mohammadreza Razzazi. "A PRODUCT SEARCH SYSTEM THAT LEADS THE USER TO THE MOST PROFITABLE PRODUCT." Journal of Critical Reviews 8.2 (2021), 1102-1113. Print. doi:10.31838/jcr.08.02.113



APA (American Psychological Association) Style

Zahra Fasihi, Mohammadreza Razzazi (2021) A PRODUCT SEARCH SYSTEM THAT LEADS THE USER TO THE MOST PROFITABLE PRODUCT. Journal of Critical Reviews, 8 (2), 1102-1113. doi:10.31838/jcr.08.02.113