ISSN 2394-5125
 

Research Article 


Doing Business in the Digital Age: Impact of Social Media on the Activities of Small and Medium Scale Operators in South-East Nigeria

Ify Lilian Uchechukwu, Anthony Ekwueme.

Abstract
The twenty century society is largely influenced by social media. Almost every aspect of the society has
been influenced by society media. Nonetheless, limited studies exist on the impact of social media on the
activities of small and medium scale enterprises. This study was an attempt to fill this gap using a Nigeria
sample. The study surveyed 400 SMEs out of the 7061 SMEs registered by Small and Medium Scale
Enterprise Development Agency of Nigeria (SMEDAN). Technological Acceptance Model was the anchor
for the study. It was found out that: SME operators in South-East Nigeria are reasonably aware of
applications of social media for business promotion and perceive it as advantageous, but do not fully grasp
its implications and as such are yet to totally embrace it due to poor network services in SME clusters and
lack of basic knowledge of how to apply social media for business promotion. The study concludes that
though there is a basic knowledge of social media platforms as promotional tools, there is no requisite
understanding of the enormous advantages for business growth. It is recommended that; SMEDAN and
relevant government bodies should organize periodic seminars and workshops for SME operators in other
to update their knowledge on ICTs and social media use; government should ensure availability of network
services in business clusters while advocating for active social media handles as a prerequisite for the
registration of SMEs.

Key words: Business, small and medium scale, South-East, Nigeria


 
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How to Cite this Article
Pubmed Style

Ify Lilian Uchechukwu, Anthony Ekwueme. Doing Business in the Digital Age: Impact of Social Media on the Activities of Small and Medium Scale Operators in South-East Nigeria. JCR. 2021; 8(2): 1414-1420. doi:10.31838/jcr.08.02.142


Web Style

Ify Lilian Uchechukwu, Anthony Ekwueme. Doing Business in the Digital Age: Impact of Social Media on the Activities of Small and Medium Scale Operators in South-East Nigeria. http://www.jcreview.com/?mno=86463 [Access: June 08, 2021]. doi:10.31838/jcr.08.02.142


AMA (American Medical Association) Style

Ify Lilian Uchechukwu, Anthony Ekwueme. Doing Business in the Digital Age: Impact of Social Media on the Activities of Small and Medium Scale Operators in South-East Nigeria. JCR. 2021; 8(2): 1414-1420. doi:10.31838/jcr.08.02.142



Vancouver/ICMJE Style

Ify Lilian Uchechukwu, Anthony Ekwueme. Doing Business in the Digital Age: Impact of Social Media on the Activities of Small and Medium Scale Operators in South-East Nigeria. JCR. (2021), [cited June 08, 2021]; 8(2): 1414-1420. doi:10.31838/jcr.08.02.142



Harvard Style

Ify Lilian Uchechukwu, Anthony Ekwueme (2021) Doing Business in the Digital Age: Impact of Social Media on the Activities of Small and Medium Scale Operators in South-East Nigeria. JCR, 8 (2), 1414-1420. doi:10.31838/jcr.08.02.142



Turabian Style

Ify Lilian Uchechukwu, Anthony Ekwueme. 2021. Doing Business in the Digital Age: Impact of Social Media on the Activities of Small and Medium Scale Operators in South-East Nigeria. Journal of Critical Reviews, 8 (2), 1414-1420. doi:10.31838/jcr.08.02.142



Chicago Style

Ify Lilian Uchechukwu, Anthony Ekwueme. "Doing Business in the Digital Age: Impact of Social Media on the Activities of Small and Medium Scale Operators in South-East Nigeria." Journal of Critical Reviews 8 (2021), 1414-1420. doi:10.31838/jcr.08.02.142



MLA (The Modern Language Association) Style

Ify Lilian Uchechukwu, Anthony Ekwueme. "Doing Business in the Digital Age: Impact of Social Media on the Activities of Small and Medium Scale Operators in South-East Nigeria." Journal of Critical Reviews 8.2 (2021), 1414-1420. Print. doi:10.31838/jcr.08.02.142



APA (American Psychological Association) Style

Ify Lilian Uchechukwu, Anthony Ekwueme (2021) Doing Business in the Digital Age: Impact of Social Media on the Activities of Small and Medium Scale Operators in South-East Nigeria. Journal of Critical Reviews, 8 (2), 1414-1420. doi:10.31838/jcr.08.02.142