ISSN 2394-5125
 


    “I CLICK, I SAW, AND I ACQUIRE”: THE SEDUCTIVE FORCE OF SUBLIMINAL MESSAGES IN SOCIAL MEDIA POSTING WHICH INFLUENCE CONSUMER PURCHASE INTENTION (2020)


    Muhamad Shahrin, Rosni Ab Wahid, Ami SuhanaAbd Menon, MohdFikriIshak, Jacqueline Koh, Suhaila Abdul Kadir
    JCR. 2020: 1104-1112

    Abstract

    Description

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    Volume & Issue

    Volume 7 Issue-4

    Keywords