ISSN 2394-5125
 


    “Role of Mass Media in Rural Development”: An Empirical Study in India Context (2019)


    INSAF KHAN
    JCR. 2019: 373-382

    Abstract

    The goal of this paper is to look into the role of media in rural development in India. India is a developing country with a rural population that outnumbers urban residents. “The rural population is informed, educated, and empowered by the media, which plays an important role in rural development”. This paper discusses the various forms of rural mass media, such as (“radio, television, newspapers, and the internet”). Furthermore, the paper looks into the impact of mass media on various aspects of rural development, including “education”, “health”, “agriculture”, and “community development”. The role of the media in educating rural populations on topics such as hygiene, nutrition, and family planning, as well as promoting agricultural development and empowering rural communities, is investigated. Furthermore, the paper discusses the challenges that rural media face, such as a lack of infrastructure, access to electricity and the internet, and low literacy rates. The paper concludes by emphasizing the importance of mass media in rural development and the need for policymakers to improve infrastructure and increase rural access to information and communication technologies. Overall, this paper emphasizes the role of the media in rural development in India and provides a comprehensive overview of its role in promoting rural education, health, agriculture, and community development. The paper also highlights the challenges that rural media face, as well as the need for policymakers to take action to address these challenges and promote rural media use in rural development.

    Description

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    Volume & Issue

    Volume 6 Issue-1

    Keywords