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2021, Vol: 8, Issue: 8
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    A STUDY ON FACTORS INFLUENCING CUSTOMER SATISFACTION OF CINEMA THEATERS IN TIRUNELVELI CITY (2020)
    A. Elangovan, Dr. A. Jesuraj
    JCR. 2020: 5057-5062

    Abstract

    This paper aims to study customer satisfaction of Cinema Theaters customers in Tirunelveli city. This study is conducted by collecting structured questionnaire to 200 respondents from some cinemas theater and the respondents have been experienced regarding to the services provided by cinemas theater. Based on the results of this study, features of cinemas and core services of all Cinemas are main influencing factors on customer satisfaction. This paper found that the customer satisfaction has significant positive effect on repurchase intention. Therefore, cinema service providers should consider to provide quality cinema features and best quality services for cinema customers. The more the quality cinema features and quality services can deliver, the more the customer may satisfied and customer satisfaction may lead to repurchase intention.

    Description

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    Volume & Issue

    Volume 7 Issue-18

    Keywords

    Customer opinion, customer satisfaction, Cinema Theater, Service Quality
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