Abstract

Social commerce emerged as a result of the integration of Web 2.0 technology and social media with traditional business models. Both academics and businesspeople have been paying a lot of attention to social commerce as of late. There have been several analyses of s-commerce and its effects. While there has been an increase in the number of studies published on s-commerce since 2010, there has been no effort to incorporate the results of previous surveys or evaluate the present status of research in this area. To better understand what is meant by the phrase "s-commerce," we gathered, reviewed, and synthesised papers published between 2010 and 2015 that dealt with s-commerce. We found 110 papers that deal with s-commerce by using a review procedure that included two steps (automated and manual) to cover all research in this time frame. The findings demonstrate a rise in s-commerce-related research during the previous six years. Many different aspects of s-commerce have been the subject of study in recent years, and this is reflected in the breadth of topics covered by these studies. This study suggests the route for future research since most of these studies concentrate on user behaviour and website design while other issues garnered less attention. A new paradigm for doing business that makes use of social media to contact clients and their networked friends is shown in this paper, making s-commerce a viable new topic of study. Both the discussion and the conclusion have been emphasised

Description