Abstract

In this conceptual paper, we introduce a novel phenomenon/concept, namely 'animation' in the entrepreneurship setting, which contributes significantly to recognizing how new ventures create rural development, in particular with regard to recognizing how this shape of entrepreneurialism is enabled by actors that aren't necessarily entrepreneurs but are nonetheless important. Since both animatorship as a profession and animators as people are important to our concerns, it seemed intuitive to divide animation from business in order to define the function that animation may play in entrepreneurial processes. In this work, we focus on the individual while still recognizing the importance of practice and its incorporation into the empirical findings.

Description