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    Challenges for Fashion Retailing in India: A Quantitative Study of Fashion Brands (2019)


    OSHIN PRASHAR
    JCR. 2019: 430-438

    Abstract

    Fashion retail is the industry of purchasing clothing from producers and retailing it to clients. The majority of urban areas and other large towns are inundated with contemporary, organised retail outlets. One of the main corporate sectors of the Indian market is fashion retailing. Including its enormous population and increasing consumption, India, a developing country, has the potential to become a global powerhouse in the retailing sector. The Indian corporate sector has a wealth of options to investigate and reach the top. The main avenues wherein Indian retailers could focus and prosper are retailer promotional efforts. Retailers are able to thrive in the fashion sector by improving their rapid time to marketplace in reaction to consumer demands for contemporary clothes and fashions. The researcher had considered people from fashion retailing sector to know the challenges of fashion retailing in India. It is found through the study that increasing cost of borrowing money, Labour costs employee pay, Taxation, regulations, and infrastructures, high storage expenses for unsold inventory and Restricting exposure to cutting-edge technologies are major issues in fashion retailing

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    Volume & Issue

    Volume 6 Issue-1

    Keywords