Abstract

The utilisation of community radio as an effective medium can be of tremendous assistance in the dissemination of information and the cultivation of consciousness within communities. The purpose of this experimental and cross-sectional research was to learn more about the ways in which listening to community radio can help its listeners grow as individuals and become more conscious. This investigation gathered both quantitative and qualitative data through the use of a mixed-methods approach from a population that was intended to be representative of Indian community radio listeners and listeners. According to the findings, community radio may be a significant component in increasing people's awareness of topics relating to public health, education, and societal issues. In addition, community radio serves as a forum for participation in the surrounding area, which can facilitate the expansion process and contribute to the establishment of authority. According to the findings of the research, community radio should have more financial resources, its technological underpinning should be upgraded, and more local participation should be encouraged in radio broadcasting. The findings of the research, taken together, offer significant new insights into the ways in which community radio helps to foster consciousness and development. These findings from the research have implications for improving the effectiveness of community radio programmes in India and other underdeveloped countries.

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