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Comprehensive Perspective of Media Biasness in India: An Empirical Study (2019)
HIMANI BINJOLA TIWARI
JCR. 2019: 281-291
Abstract
Media biasness is a pervasive issue in India's media landscape, where news coverage is often influenced by ownership, political affiliations, and ideological leanings. Media houses are often aligned with political parties, leading to accusations of taking sides during election cycles. The concentration of media ownership in the hands of a few big corporations can also lead to bias towards certain political ideologies or parties. In addition, commercial pressures and regional biases can further exacerbate media biasness. Readers need to be aware of the potential biases of media outlets and consume news from a range of sources to obtain a more comprehensive perspective. Free and unbiased media is crucial for a healthy democracy and the promotion of informed decision-making. This paper explains the comprehensive perspective of media biasness in India.
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