Abstract

The realm of fashion in India is characterized by the increasing prominence of fashion events. However, for event management firms, executing these events with triumph is no small feat due to an array of challenges. The focus of this research is to identify the crucial success factors (CSFs) that significantly influence the success of fashion events in India. The investigation conducted an empirical methodology and procured data from enterprises focused on event management in India by means of an internet-based survey. India encompasses effectual marketing and promotion, top-notch production quality, inventive design and presentation, celebrity endorsements, and sponsor support. Furthermore, the study also highlighted that event management firms in India encounter sundry impediments when arranging prosperous fashion events, including budgetary constraints, inadequate workforce proficiency, and difficulties when it comes to acquiring sponsorships. The findings of this study provide useful insights for event management organizations in India to improve the success of their fashion events.

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