Abstract

The influence of the media in shaping voters' political perceptions is a popular issue among academics, politicians, and the general public. The purpose of this study is to measure the influence of mass media on voters' political attitudes, especially during election campaigns. A quantitative survey among a representative sample of voters, asking them about their media consumption habits, their attitudes towards political issues, and their voting intentions. Here, results show that exposure to certain types of media can significantly influence voters' political perceptions and voting intentions. It is found that voters who consume a diverse range of media sources are less likely to be influenced by any one particular source.

Description