Abstract

Empowerment through social media usage has become a popular topic of research, particularly with respect to gender differences. Empowerment is the development of an individual and exerting control over their lives along with the capability of effective decision making that is in favour of their comfort. Social media has emerged as a powerful tool that individuals can use to enhance their social, economic, and political power. Social media now plays a very pivotal role in our day to day life and has revolutionized our ways of interaction. It has not only changed the way we connect with people but has also created opportunities for empowerment and personal growth. This study adopts a comparative approach to understand how males and females differ in their use of social media for empowerment. By comparing the experiences of males and females in using social media for empowerment, this study aims to shed light on the potential challenges and opportunities that each gender faces.

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