Abstract

This research aims to inspect the potential of the emerging adventure tourism market. Travel and tourism are not a single phenomenon or set of interactions, but rather a complex amalgam of many. Tourism generates activities that are different and dissimilar to those of the locals who really live and work in the areas that visitors pass through and visit since the trip and stay are to and in areas beyond the customary place of living and employment.The study's objective is to determine whether or not adventure travelers would be interested in visiting India. In this study, we'll ask adventure tourists about their expectations and perceptions to learn things like how actively certain demographics are being pursued by India's adventure tourism business. The findings of this study will be used to fill in the blanks in our understanding of marketing and infrastructure.This investigation makes use of a strong combination of qualitative as well as quantitative approaches. Under qualitative research, the focus group discussions are used to get first-hand information. Secondary data was gathered from a wide assortment of resources, favorable but not restricted to national and international travel journals and magazines, statistics from national and international organizations, and a number of books and research papers on adventure travel.

Description